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You Get What You Pay For

Operating an online business affords you the opportunity to utilize both free and fee
based resources. However, the free options are not always the best, in fact, they can
sometimes serve to destroy your business instead of helping it to prosper. Because
so many things are free on the internet, people have become spoiled and expect to be
able to utilize only free resources to build a profitable venture. But if you look at those
who own and operate successful online businesses, you will find that they have all
paid, in the early stages of their business, for certain tools and resources that were
critical to their success.

Before we start we should say that not all free resources are bad, you just have to
know which ones are reliable. Most free resource providers have an ulterior motive: to
harvest your personal information which they then sell for top dollar to the highest
bidder. Didn't you know when you get a "free" email address from any one of the free
email providers that your information is sold to thousands of others who have the right
to blast you with unsolicited email? When you use "free" internet service providers, do
you mind the banner ads that take up a 1/4 of your screen?

Secondly, the pursuit of "free things" on the internet has made many of us so immune
to the real value of internet marketing products and services that we've become cynical
of anything that costs a fee. Would you stubbornly turn down the opportunity to help
yourself and your business succeed because of your refusal to pay for something?

The pursuit of free resources has completely closed some peoples minds to the
wealth of unique and powerful business building information available for a fee on the
web. Did you ever wonder why those people who push the free search engine
submission tools are not listed #1 in the search engines? If you walked into a Barnes
& Noble and asked why they were charging for their books they




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would laugh you right
out of the store.

As the old saying goes, "you get what you pay for". Nothing in life is free. Do not ever
expect to have a well grounded business when it is built using solely free resources.
Yes, there are some free tools that are worthy of being utilized and that will make you
some money. For instance, joint ventures such as ezine ad swaps can be very
lucrative. Utilizing free publicity tools like press releases can be more valuable than
buying a full page ad. However, you must temper your use of free resources with those
that cost some money. You must also know what tools are reliable, how to implement
them and where to find them.

It is of paramount importance and crucial to your success that you have instant
access to the most reliable business and marketing tools, services, training,
consulting and software. In an online business, time is of the essence. By the time
you are finished locating and learning about the latest trends and techniques, they
have become obsolete and your competition has blown you away. If you rely on the
search engines to locate your marketing resources, you are already 2 steps behind
everyone else.

Instead, you should utilize already existing tools that contain already tested, proven
and reliable resources. This will minimize your learning curve so you could concentrate
your efforts on marketing and maximizing your profits rather than on aimless searching
and costly mistakes.

When reliable resources (whether free or fee based) are implemented correctly, your
business will run smoothly and successfully.

About the Author

Marc Goldman, Goldbar Enterprises
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