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3 steps to getting a sales meeting
The best way to get a new customer is to clearly identify who you want to do business with and then get in front of them. They can then see what you look like, possibly see what your product looks like and also examine any data or statistics you...
7 Super Ways To Use Your Ezine's Thank You Page
1. Swap a recommendation for your ezine. You'll be able to easily increase your subscriptions by promoting your ezine to people that are interested in what you have to offer. 2. Promote your special sale. You could promote your sale on...
"Ezine Readers Refuse to Buy? 3 Final Secrets to More Sales"
Three final tips to maximizing your company ezine's sales power.
In part III of our series on maximizing your newsletter's power as a salesperson, we'll show you how to optimize three key areas in your newsletter once for sales indefinitely.
...
Two Top Ways To Promote Your Business In Ezines
If you'd like to increase your sales and profits, two of the best and most effective ways to advertise your business in ezines are to: 1. Place top sponsor ads. These ads are typically placed at the very top of the ezine you purchase advertising...
Why You Need a Newsletter
Even in direct sales, it's crutial you have a newsletter. No matter what type of a business you are in, or how often you send it, having a list of contacts is important. Theresa, from Budget Dial ( www.budgetdial.com ) says "I recently started a...
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from our sponsors
Internet Home Business Training Course
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Write a Power Press Release and Get a Feature Story-Seven Times as Valuable as Advertising
Do you send out press releases? Have they brought you financial
rewards? If not, you may want to rethink how to write a good
one-one that editors pay attention to. If editors noticeand love
your press release, they will want to interview you for a feature
story. The feature story not only gets you valuable attention, it
also brings credibility to you, your products, and your services. It
is seven times more valuable than advertising.
For example, in a large city daily newspaper, your feature story
can get editorial space worth anywhere from $1500 to over
$5000 in "free advertising." This space is worth seven times as
much as an ad because it implies the newspaper endorses you.
You have only seven seconds to impress, so be sure your news
release has an outrageous heading that includes a benefit. Then,
be able to prove it. What do you think of these? "Design Every
Part of Your Book as a Selling Tool," "Double, even Triple your
Online Sales Through Outrageous Headlines," from which I
created this one my Web site: "Double, even Quadruple your
Web Sales Through Opt-in Ezines"
Market Yourself Through the Media Interview
Always ask the interviewer is there any problem with mentioning
your phone number or Web site address. What good is a feature
if your audience can't get in touch with you? They usually
Didn't Find What You Were Looking For?
Try a Specialized Search HERE
say
yes.
The San Diego Union-Tribune responded to my press release
with the headline "Seven Sure-Fire Ways to Sell More Books
Than You Ever Dreamed Of" by giving me space that would
have cost $3000 if I had placed an ad. Funny, they didn't even
interview me.
The columnist created her own story.She used this heading:
"Workshop Guides Novice Book Authors." One of her highlights
said, "seminar participants might be the next John Grisham."
My phone rang off the hook for over a week. I hired an assistant
and we took over 100 calls and collected over 60-email
address. To each of the latter I sent my monthly eNewsletter
"The Book Coach Says..." and got four new book-coaching
clients worth thousands of dollars over the next six months. At
the same time, my assistants sold 25 books and kits at the back
of the room.
You Have What Editors Need
Media editors and radio/TB talk show producers want and need
human interest, and newsworthy stories. You have what they
need-solutions to problems their particular audiences have.
About the Author
Judy Cullins: author, publisher, book coach
_Ten Non-techie Ways to Market Your Book Online_
_Write Your eBook or Other Short Book-Fast!_
http://www.bookcoaching.com/teleclasses.shtml
Subscribe to FREE ezine "The Book Coach Says..."
Email: Judy@bookcoaching.com
619/466-0622
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