|
|
|
Design Your Own Newspaper Ads
Many people in business lay-out (design) their own ads. That old adage "If It Is To Be It Is Up To Me" prevails. Do it yourself and you may get what you want. Many newspaper salespeople are poor at conveying customer wants to the design department,...
Handsome Dividends
So you followed our advice and went to all the work to build your own website, and now it's up and running. You put a hit counter on the site, and are dismayed at the number of visitors who visit. Aside from your personal hits when you check the...
Sell More Books With an E-mail Newsletter
If you're selling your book online, you're practically guaranteed to increase sales by publishing an e-mail newsletter, or "e-zine." Why? Well, for a start, it's a super way to give readers a taste of your expertise and style along with samples...
What Not To Wear When Doing A TV Interview
Your first TV appearance will be a very exciting experience, and you’ll probably spend hours carefully preparing what you want to say. You’ll also very likely spend much time preparing what to wear. This is a vital part of the process because TV is...
Which of these mistakes are you making with ezine advertising?
Ezine advertising has been glorified by experts the world over as the last refuge for the little guy/gal to make a buck online. Well, I hate to deliver bad news, and please don't shoot the messenger, but there are some draw backs to ezine...
|
|
| |
|
|
|
|
|
from our sponsors
Internet Home Business Training Course
|
What Happened? Troubleshooting Poor Response from Ad Campaigns
Too many small business owners today run ad campaigns that get little to no results, and they have no idea why. When you have the knowledge to troubleshoot the poor responses, you also have the knowledge to make the needed changes so that - next time - your sales improve! Let’s take a look at the breakdown of an ad campaign, and how to determine what went wrong.
Response vs. Results
It’s important to understand the difference between response rate and results. When a customer takes the action you want him/her to take (i.e., clicking to your site, calling your 800 number, etc.), then you’ve achieved "response." This does NOT mean you’ve made a sale. The response rate of your ad campaign can be high without ever selling one product or service.
"Results," on the other hand, are the sales you make in conjunction with the response rate. When a customer takes the action you want him/her to take AND buys your product/service, then you’ve achieved results.
No Response
When you get little to no response, chances are that one of two things happened. One - your ad was poorly written and didn’t generate enough interest to excite the customer to take action; or two - the ad didn’t reach your preferred target customer.
How do you determine which one is the culprit? Test! Use the same ad, but place it in a different ezine or on a different Web site. If response rate improves, you know the ad is most likely fine, but the audience exposure was off. If the response rate does not improve, it’s probably best to rewrite the headline, the ad, or
Didn't Find What You Were Looking For?
Try a Specialized Search HERE
both.
Response But No Results
If you run an ezine ad, banner ad, etc., and get responses without making any sales, the most probable theory is that your supporting ad copy or offer is not doing its job. Ezine ads, banner ads, and the like will never make a sale on their own. The customer is almost always going to be directed to click back to your Web site. If the copy/design of your ad is working, but no sales are being made, take a good look at the copy or design of your site. Chances are that *it* could be costing you sales.
Again, testing is the key. Change a headline, add links that direct to "more information" pages, and so on. Run the ad again, and see if your results improve.
You’ll notice that in either case, testing is the recommended course of action. So many small business owners get in a hurry and neglect to test their ads. While it may seem costly to run an ad, change an ad, and run it again - the truth is that running unproven ads all across the ‘Net without gaining any return on investment (ROI) is a huge waste of money.
Yes, it does take a good deal of time. Yes, it can cost additional money. However, once you’ve taken the time to test an ad, and the copy on the supporting Web site that customers will be directed to, you’ll be in a much better position to ensure consistent sales from your campaigns.
About the Author
Diane C. Hughes * ProBizTips.com
FREE Report: Amazingly Simple (Yet Super Powerful)
Ways To Skyrocket Your Sales And Build Your Business
Into A Tower of Profits! ==>> http://madmarketer.com/diane
|
|
|
|
|
|
