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10 Sizzling Tips For Affiliates
1. Create an infopacked mini site. Build your mini site for a specific niche audience and then choose affiliate programs specifically for that niche audience.
2. Test and track your ads and promotions for your affiliate programs.
Tracking...
11 Ways To Elevate Your Sales
1. Make your offer hard to resist by offering a limited time savings on your product, or by providing free bonuses such as ebooks you have the resell rights to, one on one consulting, or a special surprise bonus. 2. Take the risk out of purchasing...
Give Your Subscribers A Steak
Your newsletter should give your readers something of substance and value in each issue. That should be your prime goal. And yet, I see too many ezines giving their subsribers bologna. (Or worse, spam!) Don't fill your newsletter with ads and...
Internet Marketing or What's That You Say?
Planning an Internet marketing strategy? Will you get the best ROI from a CPA, CPC, PPL, or a hybrid model? And how will you track your CPM and determine your CTR? HUH? If you're new to business and trying to learn how to market on the...
Top 10 Blog Writing Tips
Most of the "rules" about writing for ezines and newsletters apply to writing posts for your blog, but there are some important differences. Keep these 10 tips in mind and you'll be publishing great blog content that attracts prospects and clients...
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What Aunt Marge Can Teach You About Ezines
I have a certain relative, let's call her Aunt Marge (mostly because I don't think there's ever been a Marge in the family). Aunt Marge never met a forward she didn't like. People have actually been known to set up email accounts just for Aunt Marge's forwards.
Virus warnings, chain letters, "cute" photos, jokes, etc, etc, etc. I don't think she knows how to actually write an original email--just how to click and send to everyone she knows.
In my own email account, I have a folder just for Aunt Marge's emails. Outlook automatically routes her emails there and from time to time I go through and delete the messages she's sent. Unread.
Perhaps you have an Aunt Marge of your own. Most of us do.
Aunt Marge teaches us two lessons about effective email newsletters.
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What Do They Associate Your Name With?
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The first, what do subscribers think when they see your name in the "from" field? Information they've already seen a half dozen times? Or fantastic, to-the-point advice that's always entertaining?
Entertain them, inform them, and your list will grow. That's because people like to share information they find interesting and engaging.
What's Aunt Marge's second lesson?
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Why Does Aunt Marge Forward Those Emails?
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Take a look at those forwards she shares with you. Chances are, they're very specific about who she should send them to--"Six people who know you best," "Everyone in your
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address book," etc, etc.
And yet, most newsletter publishers write a more generic, "If you know someone who might be interested in this newsletter, please forward it to them."
I don't know about you, but, as a reader, I don't have time to think about who I know who might be interested.
But, tell me to forward the newsletter to someone who's struggling to find their perfect new house, or to someone who's just bought a new puppy, and I can think of two or three people to share the newsletter with.
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Aunt Marge, More than Just an Email Threat
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Lesson one, make your newsletter fresh. Don't rehash information that's been going around the Internet for the last six years.
Lesson two, tell readers precisely who to share the newsletter with.
Turn your readers into a powerful sales force for your newsletter and your list'll grow. Just, please, don't let Aunt Marge subscribe! One copy of your newsletter's enough for any reader.
Excerpted from Getting Permission, by Jessica Albon. Get your copy of Getting Permission in the Foolproof Newsletter Success Formula Kit by visiting http://www.designdoodles.com/kit.htm today
About the Author
Want more tips on how to put the joy back into publishing
your newsletter? Subscribe to Newsletters in Focus for free
tips every two weeks on creating wonderful newsletters.
Visit http://www.designdoodles.com/free_newsletter.htm to
sign up and receive your free copy of "Do You Make These Six
Mistakes in Your Company Newsletter?"
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