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10 Quick Tips To Writing Profitable Articles
One of the best ways to promote your business for free is to write articles for publication in ezines. To help you get started, I've compiled a list of ten tips that will not only help you successfully write your own articles, but also help you...
Break On Through To The Other Side
Heres ten simple yet very effective marketing ideas that can help you breakthrough to higher and more consistent profits. 1. Create a directory of web sites on a specific topic. Give people the option of adding the directory to their web site by...
Eliminating Objections to Increase Sales
ELIMINATING OBJECTIONS TO INCREASE SALES By Charlie Cook You want to increase the flow of sales revenue, but you are stymied by prospects' seemingly endless objections. Prospects say they're not interested. They tell you your price is too high, or...
RSS: The Wave Of The Future For Ezine Publishing
A powerful innovation, known as RSS or really simple syndication, is destined to revolutionize the way ezines are delivered to their subscribers. In fact, Microsoft's plans to add RSS to the new version of their Internet Explorer and Longhorn...
Soooo many advertising methods... So little time!
The Internet seems to scream "Use me"! It is the perfect medium for advertisers in just about any field. From Pokemon to The Senior Citizen's Page, it's ALL here. Here's what the Mass Institute of Technology says: The rate of the web's...
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from our sponsors
Internet Home Business Training Course
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Using Web Resources to backup your Trade Show Marketing efforts -- During the Show
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Websites and Trade Shows, part 2
Using Your Web Resources to backup your Trade Show Marketing efforts -- During the Show< d>< r>< able>
The question is "How can I use my website to support and enhance my presentation at the show?" Two things come immediately to mind:
1. Use Your Website as a Resource at the Show
The idea is that you have a computer or two set up right at the show where people can look at your product lines and special promotions. This does not its pros and cons -- apart from the obvious cost and inconvenience involved in getting it set up.
Create a special website just for the show and put it right on the computer. No need for an internet connection. Keep it simple. Just focus on the objective at hand, which is to give people a reason to check out your products or services once they get "home". What you're trying to do is generate pre-qualified leads.
Build in a lead generation "system" to collect information on pre-qualified prospects. This could be an online form with the information stored locally on the local computer. Or probably better, just a response
card they can fill out and stuff into your response box.2. Use Your Website as a place to direct Prospects
Using your website as a reference point for prospects is really a no-brainer, right? Everybody at the show says: "For more information, check out our website." The problem is, with 50 or 100 websites to check out once your visitors get home, yours is likely to get lost in the
Didn't Find What You Were Looking For?
Try a Specialized Search HERE
shuffle.
You must give prospects a reason to look at your website.
Create a valuable special offer they can only access online. Make a strong, clear “pitch”. Put it in the form of a "valuable coupon", something like this:
"Get $40 off your next purchase when you register online."
This encourages your prospect to keep the handout, and also encourages them to respond by going to your website and having another close look at your special offer.
Tie in your online registration form with an autoresponder. So now when somebody registers online, they will automatically be sent a series of messages over a period of weeks or months. This is a perfect way to keep in touch with your prospects without having to worry about it. The system takes care of it for you. All you do is fine-tune the messages and handle the sales enquiries.
A "system" like this gives you an automatic advantage over your not-so-organized competitors. What could be better than that?
Related Information:
Handouts that Stick Around After the Party
Promoting with Autoresponders
About the Author
Rick Hendershot is based in Conestogo, Ontario, Canada. He spent many years as an advertising consultant, and small business owner. He publishes www.tradeshow-display-experts.com, www.small-business-online.com, and a regular ezine called Trade Show Tips. He can be reached at rh@small-business-online.com.
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