Seven Top Ways to Promote your Ezine
One. Network offline. Visit professional like-minded groups.
These groups usually meet once a month, have speakers, and
networking time for you to mix with other professionals. You will
get valuable information at these meetings for low cost yearly
memberships run around $25-$50 giving you free meeting
attendance. Each meeting is around two hours including
networking time and speaker. Usually at each meeting you are
given a 30-second time to introduce yourself.
Two. Speak to groups about your expertise. You may be a
guest speaker for a large association or group, or you may form
your own seminars and workshops, where people come to hear
your expertise. During each meeting, pass the clipboard that asks
your audience for their email addresses. In return, you will send
them pertinent information. Be sure to put your Web URL in
plain sight. You want these people to visit your Web site, first to
see your expertise, then perhaps to buy products.
Three. Promote your eMag on your web site. Visit many sites
and take from them what will make your pages zing.
I notice a pablum approach upon visiting many sites. One sign on
the "Home" page simply said, "Subscribe to my free ezine." Is
that enough to make you buy?
Instead, use the passion approach. For my new web site, I
submitted this blurb to my Webmaster: Finish, publish, and sell
your book fast! Receive free articles, tips and resources in the
FREE monthly eMag "The Book Coach Says."
Nearby in a box, I shared the benefits of subscribing what the
reader will get. I shared how my service/products are
unique remember the "Fast" tag in my services and books?
Write your eBook or Other Book Fast! Follow your lines
with "click here." Your visitors need explicit directions.
Another "passion" approach includes a testimonial about your
ezine from a top person in your subject area. Mine, "totally
worth your time," is from Dan Poynter of
Didn't Find What You Were Looking For?
Try a Specialized Search HERE
www.parapublishing.com.
Placement is also important. For the best response and more
subscribers, place your subscribe box on the top half of your
homepage. Remember the old adage; "Make it easy for your
customer to buy."
Four. Promote your eMag through your signature. Create a
promotional signature in three to six lines, and add it to the end
of each email you send out. Here, you would list your book title,
benefits of your service, your FREE eMag title, followed by your
email or web site address.
Five. Promote your eMag in newsgroups, discussion lists and
forums. Target those related to your business or book category.
For instance, Sandra Schrift of Speakers University aims her
newsletter primarily at emerging and professional speakers. Her
secondary audience is coaches. Anne Wayman, San Diego Web
designer and editor, and author of Powerfully Recovered,
belongs to several related newsgroups.
Six. Offer your subscribers a free GIFT SUBSCRIPTION to
send to their friends. You can use another autoresponder to send
the gift, plus whom it's from, and a little blurb about what they
will be receiving. Always include a way for subscribers to
unsubscribe.
Seven. Send out press releases via email about your eMag.
Press releases by email are different from print ones. They must
be short! They must be newsworthy! We at Skills Unlimited
Publishing send out over 150 different print releases a year, and
are just beginning the great adventure online. You may not be
able to include a story, but you can use a short analogy, and put
your benefit in the headline. Always be sure to make your
message clear.
About the Author
Judy Cullins: author, publisher, book coach
eBook: _Ten Non-techie Ways to Market Your Book Online_
http://www.bookcoaching.com/products.shtml
Send an email to mailto:Subscribe@bookcoaching.com
The Book Coach Says... includes 2 free eReports
mailto:Judy@bookcoaching.com
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