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Abandoned Empires
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"Confessions of an Info Junkie"
I love the Internet! Information about any topic that piques my curiosity is just a few clicks away. Ezines on almost any topic are available to all. Yes, I have to admit it -- I Am An Info Junkie. It has become an addiction. I subscribe to dozens...
HOW TO BUILD AN ONLINE AUDIENCE ON A VERY LIMITED BUDGET
I find that writing articles based on my own knowledge and life experiences is the best means of internet marketing. In other words, you are BRANDING yourself. Writing down information (valuable), that can inform and most importantly, HELP others...
Make RSS work for your web site
Syndicāte, the Premier Event for Content Syndication Trends May 17-18, New York, NY, Marriott Marquis Syndicāte will be the first business-to-business event that will tackle the new and developing technology of RSS syndication...
Why should you write a newsletter
Why Should You Write a Newsletter? If you have an online business or a web presence then you should have a newsletter (weekly, biweekly or monthly). There are two major advantages to having a newsletter. First you stay in touch with your clients,...
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from our sponsors
Internet Home Business Training Course
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"Secrets To EXPLODE Your Sales With Solo Ads!"
The very best form of online advertising
is Ezine and Newsletter Advertising.
And the best type of ad to place is a Solo Ad.
Why?
First, because Ezines and Newsletters are read by people
who have requested to receive those publications.
People that read those ezines and newsletters do so
because they are about a subject that is important to them.
That creates a niche or target audience for delivery
of whatever RELATED message you wish to convey.
A review of newsletter and ezine directories will yield
a wealth of online publications that will cover just
about every conceivable subject that exists.
For a FREE List of Directories that contain 10's of 1000's:
mailto:ezine_dir@emailexchange.org
No matter what your product or service, you are bound
to find an online publication that already has subscribers
who will fit your niche or target audience.
That makes online publications one of the best - if not
the very best - places to start your online advertising campaigns.
You can find even more publications by doing a keyword search
at your favorite Search Engine or Directory of Newsletters and
also for Ezines.
Second, when you get ready to run your ad in any online
publication, then you must decide on whether you want
to place a Classified Ad, a Top Sponsor Ad or a Solo Ad.
I have been doing business online for over 8 years
and I have learned from trial and error that a Solo Ad
will pull at least 10 times more response than a Top
Sponsor Ad and about 20 times more than a Classified Ad.
Why?
Because your Solo Ad does NOT compete with any other ads.
A Solo Ad is a HIGH-IMPACT message that can easily
be read and will easily be acted upon.
It is well worth the added expense over other types of ads.
And, you can significantly improve your rate of
return if you incorporate some of the following
principles in your Solo Ad copy:
1. Create An Impressive Title.
Your Title can make or break you. Stress Your Benefits and
use Action Words. Benefits
Didn't Find What You Were Looking For?
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will sell your product or service.
Will it save them money? Save them time? Make their life easier?
Can it fulfill their dreams? Make them happy? Bring Satisfaction?
Forget about describing your product or service. Instead,
stress what your product or service will do for your prospects.
Stress those BENEFITS!
Use Action Words to capture their attention and entice them
to respond immediately to your ad. Offer something free in your ad
copy. It'll often tip the balance between a response and no response.
For a FREE list of Action Words to make use of in your
Solo Ad copy, send a blank message at:
mailto:action_words@emailexchange.org
2. Keep It Short.
Do NOT try to sell anything from your Solo Ad copy
except enticement.
Entice your potential customers to request more
detailed information or to visit your web site.
The shorter your ad copy, the more likely it will get
read and responded. Use a maximum of 5 lines of text.
3. ALWAYS Include An Email Contact.
My experience is that your ad response rate will increase
by as much as 50% if you simply include an email contact
address in your ad copy.
Also include your URL in the ad copy but adding your email
address gives those responding to your ad the option of using
what works best for them.
Besides, you can not follow-up with visitors to your web site
but you can with those that request your information by email.
Make use of a good Auto-Responder service to deliver your
sales message - instantly. For a FREE list of services send:
mailto:freeautoresp@emailexchange.org
Follow these few tips and your Solo Will bring you successful
results and excellent response rates. All that means more sales.
About the Author
A.T.Rendon is an entrepreneur and published writer.
Subscribe to FREE Business Classifieds Newsletter
& receive FREE online access to our Password
Protected "FREE Submit To Over 2.7 MILLION FREE
Ad Sites!" mailto:subscribe_fbcn9@emailexchange.org
Visit us at: http://emailexchange.org/?Articles
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