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from our sponsors
Internet Home Business Training Course
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Power Headlines for Promotion
Publishing Guidelines: You are welcome to publish this article in its entirety, electronically, or in print fre*e of charge, as long as you include my full signature file for ezines, and my Web site address in hyperlink for other sites. Please send a courtesy link or email where you publish to Judy@BookCoaching.com.
Title: Power Headlines for Promotion Success
Author: Judy Cullins
Copyright 2004. All Rights Reserved.
Article URL: www.bookcoaching.com/freearticles/article-131.shtml
Article Autoresponder: article-131@bookcoaching.com
Author Contact Email: Judy@BookCoaching.com
Category: Web Marketing / Under 500 Words
Format: 65 characters per line
Words: 497
Thanks,
Judy Cullins, M.A.
P.S. To receive this special report from Judy Cullins, author of 10 eBooks go to:
www.bookcoaching.com/reports/WriteATopSellingBook.shtml
============
Power Headlines for Promotion Success
Judy Cullins ©2004 All Rights Reserved.
Do you send email to your Online audience to let them know about an upcoming teleclass, your service or your book? Do you have a seminar "flyer" on your web site?
The biggest mistake professionals and entrepreneurs make is to announce, rather than promote themselves.
Each piece you send or put on your web site should begin with the #1 copywriting winner--the headline. You only have a few seconds to capture your potential client's or customer's attention. If your headline doesn't sizzle, your Web site visitor will move on and never return.
Remember, the headline is far more important than the copy beneath.
Four Formats to Write Compelling Headlines
1. How to.
Most Online business people want to learn how to do something to increase their joy, money, relationships and fun. If they have already put up their Web site book descriptions, the table of contents, seminar flyers or coaching/consulting information, and not seen financial success, they too can learn how to do something--better.
Sample how to's:
-"How-to Quadruple your Web Sales in Just Five Months."
-"How-to Put Ecstasy Back into your Love Life"
-"How-to Find the Person of your Dreams"
-"How-to Write your Print and eBook at the Same Time."
2. Pose a Question.
Asking a question
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puts the attention on "you," your reader. It involves them because we all respond to questions asked. An engaged reader is more likely to keep reading.
Sample questions:
-"Are you sick and tired of working for someone else?
-"Want to know how to create 5-10 new clients each month?
-"Want to make your book a best-seller?
3. Announcing your new teleclass, service or product.
You want the world to know about your great new book because it will make a difference in their lives, making the world a better place. How can you get your message across to compel your reader to click and buy or contact you?
Sample announcements:
-"Announcing a Brand New Breakthrough in ePublishing."
-"New eBook Helps Small Business People to Big Profits."
4. Use your Best Testimonials.
People pay attention to testimonials. They trust you more when someone else they respect has bought from you.
Sample testimonials:
-"Internet Marketing Exclusive is Pure Genius—Our Sales Have Increased by 40%.
-"Stop wasting time and money chasing agents. Read, "Write your Book Fast" for the fastest track to publishing success." Add the name and email below the testimonial to make it real.
Remember to include power words in your headlines that emotionally involve your reader.
Power word Examples:
Breakthrough, discover, easy, free, guaranteed, hidden, incredible, love, master, money, new, powerful, profits, proven, results, revealed, scientific, secret, shocked, shocking, uncovered, you, and your.
Here's a few more powerful words: money, save, easy, love, health, proven, results, guaranteed, safety.
For every thing you email out, use headlines to reach your clients' and customers basic needs and emotions--another step toward a contact and eventual sale.
About the Author
Judy Cullins: 20-year author, speaker, book coach
Helps entrepreneurs manifest their book and web dreams
eBk: "Drastically Increase your Web Traffic and Sales"
7000 Melody Lane, La Mesa, CA 91942
http://www.bookcoaching.com/teleclasses.shtml
To receive FREE "The Book Coach Says..."
or Business Tip of the Month go to
http://www.bookcoaching.com/opt-in.shtml
Judy@bookcoaching.com
Orders: 866/200-9743 -- Ph:619/466-0622
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