One-hour Marketing Solution
There are people who have found ways to market with
integrity and have lots of fun, too. If this describes you,
then skip this article! Other people would rather be doing
anything else - even getting a tooth pulled (well almost) -
instead of marketing. If that describes you, then start
marketing 60-minutes each day.
Now, I'm not talking about creating forms, business cards,
etc. Instead, take 1 hour each day and "really" market.
First use that time to design a marketing plan (review your
business plan for some ideas). Make sure that your plan
includes many enjoyable ways to market or ways you think
you'd enjoy. Do I hear lunch? Next, spend one hour per day
conducting any type of marketing! Or spend the equivalent of
that time - 2 afternoons per week or whatever way works for
you - as long as it equals 5 hours per week.
Over time, you too will realize that marketing is fun.
Without realizing, your marketing time will automatically
begin to increase. Remember, if you get stuck... go to the
web or your local bookstore and check out "marketing"
information. There are rows upon rows of "how to market"
books. So, keep in mind, you can market your way, market
with integrity, and have fun, too.
Use the books below to investigate fun ways to market:
~~"Guerrilla Marketing Handbook"
Didn't Find What You Were Looking For?
Try a Specialized Search HERE
(or any guerrilla book) by
Jay Levinson and Seth Godin
Lots of inexpensive and great ideas to build a marketing
foundation and see what enjoyable methods you can add to
your marketing plan.
~~"Selling The Invisible: A Field Guide To Modern Marketing"
by Harry Beckwith
Especially good if you market a service vs. a product.
~~"The Portable Coach: 28 Surefire Strategies for Business
and Personal Success" by Thomas Leonard
Marketing using the 28 principals of attracting people and
business to you.
~~"Permission Marketing: Turning Strangers Into Friends, and
Friends into Customers" by Seth Godin and Don Peppers
~~"Integrity Selling: How to Succeed in Selling in the
Competitive Years Ahead" by Ron Willingham
~~For other recommended business foundation books, visit
http://www.coachmaria.com/businessbooks.html
~~For marketing ideas, read some low-budget marketing
articles such as... http://www.coachmaria.com/articles.html
About the Author
Maria Marsala,
internationally known coach, author, and speaker. A former Wall
Street trader and manager, she is the author of the ebook
Thinking of Starting a Business... Let's Talk About What's
Next. Subscribe to her free ezine "Helping You and Your
Business Grow" at http://www.coachmaria.com/ebook/download.html
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