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10 Viral Internet Marketing Strategies That Produce A Massive Surge Of Web Site Traffic And Sales
1. Start a newsletter that people can subscribe to, and use an autoresponder service like GetResponse (www.getresponse.com) or Aweber (www.aweber.com) to capture and store your subscribers’ contact information. 2. Use the double-opt rather than...
Interviews With Successful Ezine Publishers - David Geer
David Geer is the publisher of "Success 4U Marketing Ezine" - a weekly ezine, providing tried and proven eBiz tactics, practices, insider secrets, and expertise. It's free ... sign-up today by visiting: http://www.ezinelistbuilder.com/ezine.htm KH:...
Use Sensory Media To Get Publicity
A few months ago, I was pulling out of a parking lot when a huge van caught my eye. It wasn't the vehicle so much as the fact that there was a gigantic television screen attached to the back. I was so wrapped up in watching the screen that when the...
Why We Hate to Promote Ourselves
In the last week or so, I've begun enrolling people in the next session of my Platform Push Coaching Program on my other site, www.getknownnow.com. And boy, has that been interesting. In a few brief encounters, I've learned a lot about the power of...
Writing Powerful Effective Solo Ads
Everybody wants to make more money... In fact, most people would like to hit upon something that makes them fabulously rich! And seemingly, one of the easiest roads to the fulfillment of these dreams of wealth is writing effective solo ads and...
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from our sponsors
Internet Home Business Training Course
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Newsletters - A Great Way to Build Business Relationships
This is an excellent way to grow your business using your mailing list (which I trust you are constantly building). However, you have to accept that there are people who'll read your newsletter and there are those who won't.
It does, however, help to build brand recognition and keeps your name in front of your existing and potential customers. People are also more likely to read a newsletter than a sales letter because they see it as less threatening.
A newsletter lets the customer know that:
You are an expert in your field You are prepared to give them lots of free advice, tips and ideas You have some new products or services You have a sale or a promotion coming up You understand the customer's industry and their problems You are a human organisation with lots of lovely people You are an organisation to be trusted You provide great customer service to other organisations
You can use your newsletter to build a relationship with your customer and you can also use it as a selling tool.
If you only use it to sell then your customers may become fed up with it and dump it quickly. However, if you give them something FREE, such as - tips, advice, ideas and information, then they're more likely to stay with you and keep reading.
Email newsletter
If your mailing list has the contacts
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email address then you may wish to produce an ezine. This has the advantage of being cheaper (no paper or postage) and can be used more effectively to build your mailing list. You provided the facility on your email newsletter for the recipients to forward your email to other people - and so it grows.
There also needs to be a facility on your website where potential customers can subscribe to your email newsletter.
You can simply write your newsletter as a normal email however, there are several companies who can help. They provide templates and many other features to make your email newsletters look really professional. You can insert photos, graphics and cartoons as well as text. There is also the facility for customers to order products by submitting their credit card number.
There are several organisations that provide this service; check out:
www.ampira.roving.com
There is also a Newsletter Publishers Association which you might find useful. www.newsletters.org
About the Author
Discover how you can generate more business without having to cold call! Alan Fairweather is the author of "How to get More Sales without Selling" This book is packed with practical things that you can do to – get customers to come to you . Click here now http://www.howtogetmoresales.com
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