Search
Recommended Products
Related Links

 

 

Informative Articles

'5 Power Tips To Double Your Online Sales'
"How Can I Double My Sales?" - that must be the silent prayer of thousands of webmasters. There are two ways to do it: you can either double your traffic or you can double your conversion rate. Let's say you have a conversion rate of 2% (1 sale...
Loyalty Programs May Keep Customers Coming Back – But First You’ve Got to Earn their Trust
Remember trading stamps? If you’re over 40, chances are you will. Every time you shopped at a participating grocery store or gas station they gave you stamps to paste into a book. When you’d accumulated enough stamps, you could cash them in for...
Market Your Way to Professional Success
Article Title: Market Your Way to Professional Success Author Name: Joanne Victoria Contact E-mail Address: mailto:joanne@joannevictoria.com Word Count: 721 including signature box Category: Marketing Copyright Date: 2004 All Rights Reserved...
SAM 'n ELLA'S HOMESTYLE RESTAURANT - better known as: EFFECTIVE USE OF HUMOR IN YOUR MARKETING MATERIALS
Call me crazy but if I were to open a trendy restaurant I think that I would use this article's top title as my moniker. It would certainly create some chatter about the newest spot in town. The SAM 'n ELLA'S sign would be hung months in advance of...
The Law Of Specialized Knowledge
If you're familiar with the works of Napoleon Hill, you know that one of his seventeen Laws Of Success is the Law of Specialized Knowledge. It sounds impressive, but how can you use it in your business? You can use it to specialize in what types...
 
from our sponsors
Internet Home Business Training Course
Your privacy is safe.

Mike%20SaundersQuantcast
How Well Do You Know Your Prospects? Take this 10-Point Quiz to Find Out

It’s crucial to know your prospects if you want to market effectively to them.

Take this quick quiz to see how well you know and understand your prospects. If you can't answer these questions, how can you be sure you are connecting with your audience in a relevant and meaningful way?

How can you be sure you are reaching them with a compelling message about your product or service?

How can you be sure you are tapping into the conversation they are already having inside their own head with respect to your product or service?

I would argue you can't. And if you can't do these things, your marketing will not be effective.

1. Who are they?

2. Where do they live ... work ... play?

3. What problem do they have that you can solve?

4. How does your product or service fit into their life?

5. What else do they buy in your product or service category?

6. Where do they get information regarding your product/service?

7. What is most important to them?

8. What are they most afraid of?

9. What is their emotional



Didn't Find What You Were Looking For?
Try a Specialized Search HERE



connection to your product/service?

10. How will they rationalize purchasing your product/service?

How’d you do? If you can’t answer these questions, odds are your marketing message isn’t connecting with your prospects. And if your message is not connecting with them, you won’t be very successful in selling them on your product or service.

Take the time to get to know your customers and prospects. Learn all you can about them. Use this quiz as a guide. When you do you’ll be able to speak directly to their needs and concerns with your marketing, they will respond. And your business will thrive.

© Copyright 2005 Debbie LaChusa, 10stepmarketing

About the Author

20-year marketing veteran Debbie LaChusa created The 10stepmarketing System to help small business owners and solo-preneurs successfully market their business, themselves without spending a fortune on marketing. To learn more about this simple, step-by-step program and to sign up for her FREE audio class and FREE weekly ezine featuring how-to articles, tips and advice, visit http://www.10stepmarketing.com