|
|
|
All Hits Are Not Created Equal
After all the debate over website design, shopping carts and credit card processors, every website owner eventually comes to the startling realization that they need one more thing to survive - website traffic! Without website traffic it's the same...
Discover 7 Powerful Ways To Grab Free Advertising
Make a search on MSN for the word "directories" and it turns up a list over 27261 long - and some of the excellent submission list sites are not even listed here. Now come on do your math...If you could get your site mentioned in just 1000 of these...
Publishing guidelines: Please feel free to publish this
A simple classified ad placed in a highly targeted vehicle can be a great way to kick start your sales, especially if your company is the new kid on the block with low visibility and a small advertising budget. There are two components to this...
Use Sensory Media To Get Publicity
A few months ago, I was pulling out of a parking lot when a huge van caught my eye. It wasn't the vehicle so much as the fact that there was a gigantic television screen attached to the back. I was so wrapped up in watching the screen that when the...
Why Should You Start an eZine?
The Internet marketplace is quite different from traditional modes of commerce in many ways. For example, there is typically no contact between the merchant and consumer during an eCommerce transaction. On the other hand, in the traditional...
|
|
| |
|
|
|
|
|
from our sponsors
Internet Home Business Training Course
|
Hey! You Talkin' To Me?
How many times have you heard the following questions
or seen information related to these statements?
"Have you 'Identified' your customer"?
"Do you have your 'Target Market' defined"?
"Know your 'Niche' "!
What do these three statements have in common?
Zeroing in on your specific customer!
I can hear you now...."But my product or service is good
for everybody!...I don't want to limit myself or my product.
I just want to sell, sell, sell! Besides, I don't know about
all this 'target' and 'niche' stuff."
Targeting your market does not stop or limit you from selling
to people outside your target market. Any one who sees
your product and is interested, will purchase your product.
However, what target marketing does is guarantees you
a customer base interested in what you have to offer. It is
much easier (and cheaper) to market customers that are
already interested (qualified) in what you have to offer.
In other words, you can have the best grilled chicken
patties in the world, but if you are marketing it to vegetarians
you aren't going to get anywhere. You are looking for
customers who eat meat. Specifically chicken and even
more specific, those interested in grilled chicken.
Does that mean, customers who eat beef or fried
chicken won't buy your product? No, not at all, it
just means you are targeting grilled chicken lovers,
because you have what they are looking for...the best
grilled chicken there is!
Anyone who eats meat is a target. Grilled chicken
lovers are your "targeted-niche" market. Not only are
they interested in what you have, they are actually looking
for you as well!
So how can you identify and research your "target"
market? Start by making a list. First, and this may
sound very basic, define who you are specifically
wanting to sell to.
This is where you being to "target" (zero in
Didn't Find What You Were Looking For?
Try a Specialized Search HERE
on) your
customer and is the beginning of your "niche" (small,
specialized) market.
Ask and identify questions like:
What do my customers want? What do they want to know?
What are their likes and dislikes? When they need help
where do they go? What is it they need help with?
What information do I have relevant to what their needs
are? What problems can I solve? How can I make their
life easier?
In short, how will this product make a difference
in their life. What benefit will they reap? Make a list
of all the possible benefits your buyer will receive when
buying your product, then make it easy to use and
implement.
What problem will it solve? People love solutions.
Let your customers know you can solve their problems,
you solve them fast and you can solve them....now.
Second, answer your questions by being as specific as
possible. The more specific your answers the more
"targeted" your customer.
As you define your market, you define your target. As
you specialize within your target, you define your niche!
Once defining your market, research lists, ezines,
discussion groups, web sites and businesses (online
and offline) targeting the same market you are
interested in selling to. These are the businesses
you want to advertise with and join.
Buyers will find it difficult to say no when you
have given them an exceptional reason (target)
to say....yes! Because, after all, your marketing
says... Hey!...I'm Talkin' (directly) To You!
About the Author
Livvie Matthews helps individuals and businesses
turn their knowledge into great-selling tips booklets.
and to promote their business. Her products and
services include a how to e-book for creating
booklets. Send mailto:bizybodies@earthlink.net
Subscribe mailto:bizybodies2-subscribe@yahoogroups.com
visit http://www.bizybodies.com for more info
|
|
|
|
|
|
