Anyone that spends any time on-line will quickly learn the

importance of publishing your own ezine. I do not remember

one Guru’s information reports that I have read that did

not suggest that you create your own ezine to aid in

building an on-line business.

What I do no believe I have ever read anything about though

is the importance of reading these Ezines!

With the Ezines that I subscribe to that publish daily or

more then once a week, I probably get 150 plus Ezines a week.

And I read every one of them.

I will admit that this is a very time consuming task especially

on Friday’s when many weekly Ezines go out. As some of your know

I work full-time at home now and spend an average of 80-100

hours a week on building my on-line businesses.

I could probably cut out well over 15 hours a week if I just

unsubscribed to all these Ezines, or just deleted them all.

Why would anyone spend that amount of time reading Ezines

each week? The list is almost endless!

First, I have to be honest and say that I am afraid I am

going to miss something if I do not take time to read these.

Most Ezines are more then just “a bunch of ads”. To me, they

are my newspapers for on-line life.

From some of these I build personal relationships. I am kept

updated on the struggles one publisher is having with their

health and trying to keep all the work caught up. Another

shares the vacation highlights that they took. So why

should you care about who is sick or who went where?

If you work full-time at home, it can be a very isolated life.

I will admit this is part of the appeal for me. I also know

that I can not lose touch with the fact that people out there

are real. They have pains and trials, good times and bad,

and they take vacations. They are human and they are what

I want my on-line life to be about.

By reading about what is going on with other publishers, I

am reminded that I will have tough times, and that I can make

it through them. I am reminded that I am not alone in spirit

even though I work alone. And I am reminded to get off the

computer and have some fun occasionally, like taking a much

needed vacation.

The next thing I gain from reading all these Ezines is

knowledge, plain and simple. No one ever knows it all no

matter how long you might have been doing something. By

reading other publishers, I find knowledge that I can put

to use, and information I want to share with you. The useful

resources I find in all these Ezines are

I also get ideas on how to improve my ezine. If there is

an ezine I particularly like, I look at why and see how I

can incorporate that positive into The-Net-Review. I find

ideas on how to grow this ezine so that my readers get

more benefit from their advertising.

Even the few Ezines that are not my favorites tell me

what I don’t want to do like make The-Net-Review nothing

but an advertisement medium for me and my interests.

One of the biggest benefits I get from reading all these

Ezines comes from advertising opportunities. I place every

free ad I am offered. I enter every contest for chances

for free classifieds or solos. I send out my articles to

other Ezines for the writing experience and the free publicity.

Granted, classified advertising does not work as well as

solo ads do, but they do work. Take advantage of every

free advertising opportunity you can find until you can

afford a bigger advertising budget.

I also learn from reading others ads. If I am seeing

advertisements for a business opportunity in virtually

every ezine I read, I know that I should check it out.

You can often times end up much higher in a matrix for

a hot business opportunity because you saw the growth

before someone that doesn’t bother with Ezines.

As I said at the start, the benefits that come from

reading Ezines can be endless. When you are trying to

figure out what to start on next, or get motivated to

even start, pull up an ezine. Spend a while reminding

yourself what you are trying to build, to accomplish.

Relax for a while then get back to work.

I understand how precious at-home work time can be if

you are also working full-time outside the home.

I firmly believe the time we put into reading Ezines

pays off tenfold. If you need to, print out some and

read them on your work breaks or lunch. I print off

e-books and read them while my daughter and I watch a

show together. She really doesn’t care if I see the show,

she just wants me off the computer and close to her for

awhile.

Only you can decided if the time sacrifices that

reading a bunch of Ezines may take pays off for you.

But you won’t know the benefits you are missing until

you spend the time seeing what you are missing.

“There is a principle which is a bar against all

information, which is proof against all arguments

and which cannot fail to keep a man in everlasting

ignorance – that principle is contempt prior to

investigation.” Herbert Spencer