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6 Tips For Business Success
Learning to make money on the internet can be a very difficult task. There are so many different people telling you how to be successful, and the majority of them are still struggling to make a buck. From many years in the advertising business, I...
Interviews With Successful Ezine Publishers - Paul Becker
Paul Becker is publisher of the FREE Weekly Fitness Tips Newsletter at http://www.trulyhuge.com. Paul's newsletter provides weekly e-mail tips on bodybuilding, health, and fitness. When you sign up for Paul's free newsletter, you will be...
Is Your Ezine Being Zapped?
About a year ago I wrote an article titled 'Winning The War On Sp^m'. Unfortunately, the war on sp^m is not being won at all.
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Ten Awesome Ways To Incease Your Sales In Holidays
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Work Hard Wisely For Success
This past week, I had another ezine publisher contact me and ask if I would be willing to do an interview for an article he was writing. I am telling you this because one of the questions he asked got the light bulb blinking. The question "How did...
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from our sponsors
Internet Home Business Training Course
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Editorial Calendars: A Key to Publicizing Your Business
Editorial Calendars: A Key to Publicizing Your Business
by: Bill Stoller, Publisher
Free Publicity, The Newsletter for PR-Hungry Businesses
http://www.PublicityInsider.com/freepub.asp
What is the one thing that all of the best public relations
agencies do every year?
They research and compile editorial calendars from publications
that are pertinent to their client's business.
You should too.
What's an editorial calendar?
Editorial calendars are schedules of what topics a publication
plans for cover for a particular month. For example, the INC.
editorial calendar for July 2003
http://www.inc.com/advertise/magazine/calendar.html states that
they're writing an article on various business services.
Bingo!
If you feel that you can contribute to this particular topic,
call or email the editorial department at INC. (try to "speak" to
the managing editor) and find out who (which reporter) has been
assigned to write the story. Email or call the reporter and
explain how you can contribute. It's that simple -- it takes less
time than writing this article - and is much more effective than
blast-faxing a garbage bound press release to inappropriate
reporters.
Final thoughts: Many publications post their
Didn't Find What You Were Looking For?
Try a Specialized Search HERE
editorial calendars
on their Web sites -- usually they're found in their advertising
media kits. Otherwise, contact the publication's advertising
departments and ask for a calendar. Check for editorial deadlines
- many publications work 6 months in advance.
You can find a list of 2003 editorial calendars for the largest
publications at: http://www2.ragan.com/media/pr/edcal2003.pdf
# # #
About The Author:
Bill Stoller, the "Publicity Insider", has spent two decades as
one of America's top publicists. Now, through his website, eZine
and subscription newsletter, Free Publicity: The Newsletter for
PR-Hungry Businesses http://www.PublicityInsider.com/freepub.asp
he's sharing -- for the very first time -- his secrets of scoring
big publicity. For free articles, killer publicity tips and
much, much more, visit Bill's exclusive new site:
http://www.PublicityInsider.com
About the Author
Bill Stoller, the "Publicity Insider", has spent two decades as
one of America's top publicists. Now, through his website, eZine
and subscription newsletter, Free Publicity: The Newsletter for
PR-Hungry Businesses http://www.PublicityInsider.com/freepub.asp
he's sharing -- for the very first time -- his secrets of scoring
big publicity.
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