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Basic Formatting Rules for Building a Successful Ezine - Part 1
Just as in life, there are three tiers of wealth in the ezine industry. There is the lower class who have fewer than 500 subscribers. There is the middle class with 501 to 100,000 subscribers. And finally, there is the upper class who have more...
Consider Consumer Psychology
Consider Consumer Psychology Darrin F. Coe, MA In your marketing efforts, be they on or offline, it’s wise to consider the psychology of the consumer you are targeting. If you’ve done your homework you’ve developed a profile of your ideal customer...
Earning the Right to Sell with Stats — 10 Steps to Greatness
We could learn a thing or two from pro sports. Baseball players use stats to tell the story of their season and their career. Scorekeepers keep track of every at bat, every hit, every strike out, every run scored and every base stolen. Those...
How To Fire Up Your Link Popularity
When I first started out in Internet marketing, reciprocal linking was one of the techniques that I was required to master.
Left, right and center gurus were telling me of the importance of having my website link on as much websites as...
Ten Ways Affiliates Sabotage Themselves
If affiliate marketing is so lucrative, then why do so few ever turn a profit? Read on, and I’ll tell you why. 1. They don’t consistently study the craft. By treating affiliate marketing like a hobby instead of a business, they squander time and...
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from our sponsors
Internet Home Business Training Course
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Break On Through To The Other Side
Heres ten simple yet very effective marketing ideas that can help you breakthrough to higher and more consistent profits.
1. Create a directory of web sites on a specific topic. Give people the option of adding the directory to their web site by linking to it. Put your business advertisement at the top of the director's home page. This technique will get lots of people to linkto your web site and give you free advertising.
2. Do you have a product or service that doesn't sell good? Offer it as a free bonus for someone else's product or service. Get free advertising by placing your web site or business ad on the product or in the product package.
3. Trade autoresponder ads with other businesses. If both of you send out information with auto-responders just exchange a small classified ad to put at the bottom or top of each other's autoresponder message.
4. Start a free tip line. Offer a free daily, weekly, or monthly tip recorded on your voice mail. The tips should be related to your business. Include your ad for your web site or business at the beginning or end of your message.
5. Exchange content with other web sites and ezines. You could trade articles, top ten lists, etc. Both parties could include a resource box at the end of the
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content.
6. Offer to insert ads into your product package for other businesses. Just ask, in return that they do the same for your business. You should only trade insert ads with businesses that have the same target audience.
7. Offer a free daily class in your web site's chat room. The class should be related to the subject of your business or web site. This will get people to visit your web site everyday.
8. Do you have a product that doesn't sell good? Offer it as a free bonus for another businesses product or service. You'll get free advertising by placing your web site or business ad on the free bonus.
9. Place different emotional response ads for the same product or service all over your web site. One ad may hit their hot button to buy more than another ad.
10. Publish your e-zine in e-book format. You could offer a larger number of articles per issue. It also allows you to include graphics with your ezine.Your advertising revenue would increase because you could charge businesses for large color ads.
About the Author
Dan Brown has been active in internet marketing for the past 4 years. Dan currently is working with the Zabang search engine introducing their new affiliate program, which is due out July,2005. http://www.zabangaffiliate.com/
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