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ARTICLE WRITING AND PROMOTION... YOUR FAST TRACK TO INCREASED WEB TRAFFIC...
© 2004-05 Thom Reece All Rights Reserved Writing articles, and promoting them for publication, is one of the most productive long-term promotional tactics available. Well researched and written articles... which provide valuable, useable...
Ezine Advertising Strategy Exposed-16 Tips To Boost Your Profits
In my opinion, Electronic Magazine (Ezine) advertising is thegreatest, untapped source of online advertising available today. The reason: Ezine Advertising (EA) matches your product or ideato people with similar interests. Example: who better to...
It's In The Mail - Direct Mail is Alive and Kicking!
Compared to a lot of companies in our field we do a lot of direct mail – postcards, sales letters, promotions, announcements, lead generation. Between client business and ours, we’re averaging one campaign every two weeks; about 1500 pieces per...
Old And New Contents for Your eZines & Newsletter
Do you struggle to find the fresh new content for your ezines and newsletters? Many of us join online Article Announcement Lists, where hundreds of great articles are posted weekly. However, those articles quickly become "Shareware" among fellow...
Turn your Business New Year Resolutions in PR Revolutions
As eyes look forward to a new business year, many small business owners and entrepreneurs are hoping that this upcoming year will be the one that catapults them into success. But according to Shannon Cherry, APR, businesses often overlook a key...
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from our sponsors
Internet Home Business Training Course
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Avoid Costly Advertising – Learn How to Write a Press Release to Promote Your - Self/Business.
Learn how to write a press release and avoid expensive advertising as you grow your business.
A full page ad in an industry journal can cost almost $6,000. But there is a way to use the same publications to promote your business free of charge.
Journalists want and need one key thing. NEWS! They’ll gladly write about you or your business provided you know what to feed them and do it in the right way.
This is a great way to promote your business FREE.
How can you make the most of the media?
Learn how to write a press release and submit it correctly to the journalists so that it gets read and published.
Remember journalists have an in-satiable appetite for news. So give them news.
News is central to journalism.
What makes news.
Significance – anything which will affect reader’s lives.
Drama – accidents, disease outbreaks, armed actions.
Pop – sex, scandal.
Surprise – anything that surprises.
Proximity – anything dramatic which relates to a person or place.
Scale – job boost, 6,000 new jobs.
Money – lottery winner nets $30million
Elite issues – President, Royalty, Film Stars.
Vogue issues – trends/fashions.
Big guys v Little guys – pensioner defeats government.
Death and destruction – tsunami/earthquake.
Negative – as above.
New – if it’s new it’s news.
How to write news.
What happened.
How it happened.
Amplify
Tie up loose ends.
How to write a press release.
Date – top left hand corner, say’s it new.
Headline – make as ‘newsy’ as possible – get
Didn't Find What You Were Looking For?
Try a Specialized Search HERE
your USP in.
Para 1 - who, what, when and where, why it’s important.
Para 2 - expand on para 1. Don’t stray.
Quote – From someone in authority who is independent.
Offer FREE fact sheet.
Full contact details, including home contact – they work all hours!
Notes for editors, facts and background on the story, you or your company/business.
If issuing paper make the press release easy to read – double space.
Follow these guide lines and you should not go too far wrong. Remember you will
get free publicity and they always need news. So it’s worth persevering and
learning how to write a press release.
Tip: The impossible is often the untried.
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Resource Box:
Article by Michael Harrison, Author, Publisher and Business Consultant. Learn from an expert: Go to: http://www.be-your-own-business-expert.com/
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**Attn: Ezine Editors / Site Owners / Webmasters / everyone**
Feel free to reprint this article in its entirety in your ezine or on your site as long as you leave all links in place, do not modify the content and include our resource box as listed above.
You can use other articles similarly from http://www.be-your-own-business-expert.com/Articles.html
About the Author
Michael Harrison is an author, publisher and business consultant specialising in helping business owners and individuals to realise and release the full potential of their situation. He has helped many people to improve their business situations and advised and supported individuals to embark on new directions in their careers.
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