|
|
|
9 Easy-To-Implement Strategies For Adding Hundreds Of
Electronic newsletters, also known as, ezines has become the most prevalent lead generating tool for Netrepreneurs. This form of opt-in list has been widely employed - especially in the Internet marketing niche, however, it has not become...
Ad Writing And Tracking: Tips n Tricks
A lot has already been written about writing attention grabbing, interest generating advertisements. However as editor of a `free ad` newsletter, I regularly receive tons of `no pull` ads. Due to the critical nature of this issue, I will walk you...
How to Spice up Your Ezines with Zero Cost!
The other day as I watched the Matrix on HBO, something struck me hard!
That was when Morpheus said,
"What are you waiting for? You're faster than that. Don't think you are. Know you are!"
And before I knew it, I found myself switching off...
Is Your Marketing Full of Holes?
You wouldn't try to collect water in a bucket that leaked or catch fish with a torn net, but that is what many service professionals and small businesses do. They work hard to attract clients and customers but too often their marketing is full...
Personal Profile Of The Week: Bob Osgoodby
Bob Osgoodby is a partner in Advanced Marketing Consultants LLC, which is a full service online advertising agency. In business for 10 years, his specialty is lead generation for list brokers, telemarketing, both inbound and outbound, and...
|
|
| |
|
|
|
|
|
from our sponsors
Internet Home Business Training Course
|
Autoresponder Basics
© 2004, John Calder
http://www.TheEzine.net
New webmasters, following advice that's often repeated (for good reason), frequently want to set up an email list ("the money's in the list") and an autoresponder ("potential customers must see your message an average of 7 times before they act"). But the marketing forums are still full of questions from new marketers about autoresponders, so perhaps it's time to revisit that topic.
First, we need to make a distinction. Many hosting providers include unlimited autoresponders as part of their hosting plans. These however, are usually one-time autoresponders, meaning a user sends an email to that address, and they get one email back. These have their place - to send download instructions, answer standard support questions, provide additional company information, and so on.
Generally, the forum discussions center around "follow-up" autoresponders, which not only send a single email in response to a user email, but also send additional email to that user at designated time intervals that the marketer can set. No matter when the user sends the original email, they will receive each email from the autoresponder in sequence. Therefore, on the same day, some users may receive email number 3, while others receive email no 6.
Most autoresponder software will also function as email list software, meaning that you can send an email to your entire list at any time. If you only want a mailing list without followup capabilities, other software is available that serves only that purpose. However, it often makes more sense to choose full autoresponder software anyway. If you want, you can use the autoresponder only to send occasional email to your list, but you'll have autoresponder capability should you need it in the future.
You'll need to choose between autoresponder software that you buy and install on your own site or a third-party hosted autoresponder service that has a monthly fee. Both have their advantages, so you'll need to review the features of each to see which best meets your needs. For example, if you install software on your own site, then the initial email the user
Didn't Find What You Were Looking For?
Try a Specialized Search HERE
sends will go to your domain, rather than the domain of a third party service. This can be good for marketing and branding purposes. But, you'll also then have to spend time or money to deal with installation, technical support, upgrades, and so on.
If you choose a third-party hosted autoresponder service, there are free and paid services available. The free services may or may not be stable and reliable, and sometimes they add a one-line advertisement to your outgoing email. You have no control over which ads are shown, so think very carefully before using a free service. In the long run, it's probably better to pay a small monthly charge for the peace of mind one of the major paid autoresponder services can bring.
We should also mention that some software is available that will let you run an autoresponder from your home computer. If you have an always-on internet connection like cable or DSL, this may be an option if you have relatively few subscribers. However, such software may violate your Internet provider's terms of service, so be sure to check first.
Whichever autoresponder option you choose, be sure to understand if there are limitations on how many followup emails you can send, how many members can be on your list without incurring extra monthly fees, deliverability and customer service record of the service or software provider, whether double opt-in subscriptions are available and required, your level of comfort with the user interface, and if there's a limit on the total number of separate autoresponders you can have under your account. Weigh all features, pick the ones that are most important to you in your business, then make your choice.
The one I use and recommend is the autoresponders run by Email Aces at http://theezine.emailaces.com
About the Author
John Calder is the owner/editor of The Ezine Dot Net. Subscribe Today and get real information YOU can use to help build your online business today! http://www.TheEzine.Net
The Ezine DOT Net RSS feeds are available.
(You may reprint this article in full in your newsletter and/or web site)
|
|
|
|
|
|
