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10 Surefire Ways to Add Sizzle to Your Brochures
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3 Steps To Effectively Increase Your Marketing Response
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Oh the Tangled Webs We Weave! When We Forget What to Practice.
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Top Ten Ways of Why and How to Write your Book's Sales Letter - Part 1
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What is an Ezine?
I have been on the Internet for 3 years and have been asked this question numerous times. I also did not know what an ezine was when I first came aboard. I will attempt with this article to explain what an ezine is and why it is so important for...
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from our sponsors
Internet Home Business Training Course
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Ask Mr. D - Ezine Circulation
Dear Mr. D,
Recently I started a new weekly ezine, which I publish
every Wednesday. I'm using a list management company
that automatically handle the subscribe and unsubscribe
requests.
Here's my question: Initially my circulation was
growing nicely, but all of a sudden it has started to
shrink. What's going on? How can I turn this thing
around.
Sincerely,
Shrinking list
_____________________
Dear Shrinking List,
You will lose some subscribers through normal
attrition. Some will just lose interest in the subject
material of your publication. Some will change
email address, but forget to notify you, etc. There's
not much you can do about these types of lost
subscribers. You just have to market your ezine
enough to make up for these dropouts.
But, there are
Didn't Find What You Were Looking For?
Try a Specialized Search HERE
several other reasons why a subscriber
chooses to unsubscribe from an ezine that you can
prevent by taking a good objective look at your
publication. Check out these subscriber killers.
1. More ads than content.
2. Boring content.
3. Poorly written content.
4. Content not targeted to your subscriber base.
5. Poorly formatted - visually hard to read.
You need to check your ezine for these subscriber
turnoffs and correct any that apply. Above all keep
marketing your publication. That should turn your
situation around.
Best wishes,
Mr. D
About the Author
Bill Daugherty. Do you have an advertising or marketing
question you'd like to see published in this
column? Send it to mailto:MrD@epm.zzn.com
You can visit Mr. D's website at:
http://www.freeadsgalore.com
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