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Informative Articles

Headlines Bring Sales--Where and How to Use Them
Headlines Bring Sales--Where and How to Use Them Judy Cullins c. 2003 All Rights Reserved Headlines are short vital statements to stimulate your potential customers and clients to take action. That means sales! Since you only have 10 seconds to...
How to Successfully Promote your Business to an International Audience
Breaking into the international marketplace can catapult a company into increased profitability and growth more rapidly than when selling to a domestic market. But how do you market your company successfully to overseas buyers? What can you...
How To Turn an Ezine Advertising Strategy Into Thousands of Dollars Overnite!
OK, so we have all heard the clamors from people who have made money from placing ads in ezines. The process is simple enough. You have a product or service (or an affiliate program of which you are a member) and you also have a small classified...
How Well Do You Know Your Prospects? Take this 10-Point Quiz to Find Out
It’s crucial to know your prospects if you want to market effectively to them. Take this quick quiz to see how well you know and understand your prospects. If you can't answer these questions, how can you be sure you are connecting with your...
Is This Thing On?
Is This Thing On? Or, How Do You Know if Anyone is Reading Your Newsletter? by Jim Schulte copyright (c) 2003 It seems that every hour a new ezine or newsletter shows up on the Internet. They are endless in titles and content. Everybody has to...
 
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10 WAYS TO KNOW WHAT ARTICLE TO FEATURE IN YOUR EZINE.

One challenge the ezine publisher faces is the creation of good content. Every issue must contain something of interest, something useful to the reader.
Here are ten tips which will help you choose the right article to feature in your ezine weekly.

1. ASK YOUR READERS.

Ask your readers what they love most and what they dislike. Give a bonus for answers you receive. You can decide to give a bonus to the first 50 to tell you what you want. This is an effective way to know what article to feature.

2. WRITE ARTICLES.

Write articles and use article announce groups to publicize your new articles. Make it clear in your article that it may be published freely. Those who publish the article will send you a courtesy reply.

Articles that get published by great numbers of people are good. Simply use them in your ezine. Remember to add a little more spice to them.

3. FOLLOW TREND.

Tastes and values change progressively with time. You should also follow trend. Constantly look out for what is new. While retaining the focus of your ezine, add dynamism by following trend.

Use articles that provide dynamism.

4. PARTICIPATE IN DISCUSSION FORUMS.

Discussion forums are helpful in helping you choose the right article for your ezine each week. Visit these forums and watch the questions asked. Watch also the answers posted. You will be able to determine what topics are hot.

Go out, search for articles on these topics or write on them and you will have great content.

5. TITLE, CONTENT AND AD HARMONY.

Articles that you publish must harmonize with your ezine content for each issue. So should the title. There should also be harmony with the ads you place.

If the focus of your article for the week is how to turn prospects into customers, an ad selling cleaning agents would not be effective.

Work on the harmony of your content. Choose articles that go along with every other thing.

5. PRACTICALITY.

Articles that tell "how" have an effect on readers. It puts them in a mood that will get you really started. I must say it aloud. The



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reason why you are giving content is to make sales.

"How to" articles make the reader want to click your ads once it harmonizes with the article.

6. DEMOGRAPHIC.

If your ezine has an effective feedback mechanism, you should know who your readers are.

Choose only articles that harmonious with your reader's interest.

7. DETAIL.

I don't know about you, but I like detail. Articles that give information would do just fine.

8. AUTHENTICITY.

Always determine the authenticity of articles you intend to publish. What I mean is try and think on it. Are the principles and logic stated in the article sound?

Articles which pass this test are good enough for your ezine.

9. THE 30SECONDS TEST.

If the article does not sustain your interest (attention) for the first 30seconds (or maximally 60seconds) forget it. Find another article.

You want to sustain your reader's interest so watch out!

10. LANGUAGE.

Look for articles that are written in plane easy to understand language. The last thing you want is to get your reader confused.

C. Oluwafisayo Akinlolu 2003

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Anyone may republish this article as long as the resource box is included. A courtesy copy of published material should also be sent to me. If published at a website, the website should be made known.

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Oluwafisayo is the publisher of Inbusiness4profit. A weekly newsletter which exposes tips and strategies for profits in business. Click http://server.com/webapps/mail-list-subscribe.cgi?id=65509 to subscribe.

He is also giving away The Secrets of Interent Millionaires Bundle, worth over $500. Click http://www.quickinfo247.com/7767817.204/sim to find out more.

HURRY WHILE OFFER LAST!
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About the Author

Oluwafisayo is the publisher of Inbusiness4profit. A weekly newsletter which exposes tips and strategies for profits in business. Click http://server.com/webapps/mail-list-subscribe.cgi?id=65509 to subscribe.