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Fast Niche Building Technique
If you've wanted to cash in on the latest niche building craze, but think it's too much work to create your own product, the tactic in this article should have you up and running in no time flat and with a minimum of hassle. A Case Study Are you...
How to Gain Credibility and Sales By Writing Online Articles
Writing is one of the most powerful secrets you will find for bringing in new business and gaining credibility among your peers and potential clients.
Writing articles in online publications that cater to your ideal client will put you heads...
I'm Not Sexy
I'm not talking about my appearance, attitude, or state of mind. So, please don't e-mail me asking to expand on those things. I'm talking about my method in teaching my clients how to build and promote their online business. Uhhh... what? ...
Is Running A Membership Site Right for You?
© 2004, John Calder http://www.TheEzine.net Surf any of the marketing forums, and you're almost certain to see posts about membership sites. Marketers are asking if their idea is a good one, how to control access, how to integrate billing, and so...
The Take No Prisoners Marketing Strategy
There are more web sites on the WWW than there are people on the earth. And at one level or another, you are in competition with everyone of those billions of sites for your share of site traffic. To maximize your marketing efforts you need a...
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from our sponsors
Internet Home Business Training Course
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10 Secrets for Getting FREE Advertising
The opportunities for getting free advertising for your
product or services are only limited by your imagination and
energy. There are so many proven ways to promote without
cost it’s truly mind-boggling! Here are ten proven methods.
1. Write an article relating to your area of expertise and
submit it to all the publications and media dealing in that
range of interest. Become your own promoter and writer. Get
the word out by establishing yourself as an expert on that
topic and "tag-along" everything you write with a reference
box listing your address for a catalog, dealership
opportunity, or more information.
2. Write shorter articles for the Internet and send them to
broadcast houses free articles. (These are known as "media-
matching medias.") Here are a few sites to get you
started:
http://www.IdeaMarketers.com
http://www.addme.com
http://www.ezinearticles.com/
http://www.web-source.net/syndicator_submit.htm.
3. Become a guest on as many radio, television talk shows,
or interview-type programs as possible. (Actually, this is
easier to accomplish than most people realize!) Write a
letter to the producer of the talk show, and then follow up
with an in-person visit or telephone call. Your initial
contact needs to emphasize how your product or service would
be of interest to the listeners or viewers of their program
- perhaps even saving them time or money.
4. Post your advertising circulars on all the free bulletin
boards in your area, especially the libraries, grocery
stores, and beauty and barbershops. Don't discount the idea
of handing out circulars to all the shoppers in busy
shopping centers, at bus or metro stops, and malls,
especially on weekends. You can also enlist the help of
students to hand out circulars.
5. Print your product or service’s promotional ad on the
front or back of your envelopes or other people’s envelopes.**
6. Send programs announcements on post cards. Shop for
maximum size at minimal price. Use both sides for
information leaving half of one side for the
Didn't Find What You Were Looking For?
Try a Specialized Search HERE
addressee’s
information.
7. Check the publications that carry the kind of
advertising you need and is compatible with your
product/service. Many new mail order publications offer low
rates to first-time advertisers; a free-of-charge insertion
for prepaid issues; or special seasonal ad space at reduced
rates. In addition, there are a number of publications that
will give you Per Inquiry (PI) space - an arrangement where
all orders come in to the publication -- they take a
commission from each order, forward to you for fulfillment,
and send you a check for the balance.
8. Ask about "stand-by" space. This means, you submit your
ad and the publication holds it until they have unsold
space, and then at a savings of 33% or more, you can insert
your ad. Check all local suburban and neighborhood
newspapers for these opportunities.
9. Do you publish any kind of catalog or ad sheet? Get in
touch with other publishers and inquire about bartering an
advertising exchange. They run your ad in their publication
in exchange for you running a comparable size ad for them in
yours.
10. Advertise a free offer. Simply run a print or
electronic ad offering a free report of interest to most
people or to a particular target market . Announce it in
the "tag-line." Alternatively, include the report as a bonus
for their purchase. The objective is to convert the largest percentage of responses into sales, which is usually done with a "tag-line" inviting the reader to ask for more information or a free report.
Unleashing your imagination and have a powerful force working for you to help increase your sales.
(c) Copyright 2003, Catherine Franz 703-671-5677.
mailto:catherine@abundancecenter.com Request permission to publish.
About the Author
About the Author: Catherine Franz is a 30-year marketing
industry veteran, Internet Marketing InfoGuru, a Certified Business Coach, CertifiedTeleclass Leader and Trainer, speaker, author, and Master Attraction Practitioner. For
marketing tips and eNewsletters visit: http://www.AbundanceCenter.com,
mailto:catherine@abundancecenter.com or 703-671-5677.
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