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7 Sure Ways To Grow Your Ezine Subscriber List
1. Swap an ad for your ezine. Use testing and tracking to show you which ads are best to use in your swaps and also which ezines pay off the best for you. 2. Swap a "thank you" page recommendation. Your swap will give you excellent long term...
Could Flyers Make Your Business Fly?
Just because you run an online business doesn't mean you can't benefit from the power of the printed flyer! Flyers -- or handbills -- have always been a cost-effective advertising tool available to small business owners, and small ONLINE business...
Lost Opportunity
While I don't condone "spam", (unsolicited advertisements sent by email) we all realize it is a fact of life. It is one of the fastest growing segments of Internet advertising today, and is expected to triple in volume next year. The approximate 400...
Some Advertising Is Doomed To Fail
When people are concerned about the lack of response to their advertising, usually they complain about one of two things. They either say, "I put it in all the popular ezines but nobody responded" or "I followed all the copywriting 'rules' but...
Your FAQ Page - A Sales Tool? You Bet!
by Karon Thackston © 2002 http://www.copywritingcourse.com The FAQ page… a standard addition to almost any site. It usually lists questions customers ask on a regular basis, and the answers to those questions. But what befuddles me is that hardly...
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from our sponsors
Internet Home Business Training Course
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10 Quick Hot Tips for Creating that Highly Targeted 'Clicks' to Your Site
What is the most important thing that you want a Pay-Per-Click Search Engine to do for your site? Provide you with more traffic? Yes! That’s right, you might say. But that is absolutely wrong if that person answering is me.
I don’t want traffic or what I really mean is I don’t really want unwanted general visitors who won’t be any time interested in what I’m offering. What I really wanted from the pay-per-click search engines are highly targeted traffic to our sites that will be either looking for or interested to buy what I’m offering.
We all want a highly targeted traffic to our website, but how do you achieve that? It needs some skills and techniques to get your site to be ranked #1 in the pay-per-click search engines (PPCs).
And here are 10 hot tips designed to create the highly targeted traffic that your website has always wanted to attract.
1.It’s not always the best to be number one in the list. This is because there are just too many people that will tend to click on the number spot when they have no intention of buying your products or services.
2.Make sure that your keyword phrase is in the title as well as your description. Take as much time as you can to create a unique description to fit your site. This is because it’s the site with the best description within the top 3 listing that most often get that ‘Click’.
3.Your keyword phrases must absolutely fit the content of your web pages. Overture is especially particular about this.
4.Narrow down your keywords to target your market properly so that you don’t waste money paying for general visitors. Plus, using a general keyword to get general audience will only explode your costs without even getting you any sales.
5.Spend your
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time effectively by researching more niche keywords using Overture’s search term suggestion tool: http://inventory.overture.com/d/searchinventory/suggestion/ or WordTracker: http://www.wordtracker.com/moreinfo.html
6.As a general rule of thumb, it is better to bid for 10-20 keywords rather than only a few which will not yield as much results.
7.Choose and bid cautiously on a variety of keywords. The key is to Test. Under-performing keywords should be replaced by new, better performing keywords.
8.In the case of using Overture, seriously consider buying a “Premium Listing” which means you hold the top 3 positions for that keyword phrase. This is because other major search engines show only the first listings.
9.Use a tracking service or software to track your traffic from the PPCs to whichever page you directed them to. This is to calculate and justify if the cost of advertising on the PPCs is worth it, considering the number of sales it will bring. Never send those PPCs traffic to your home page.
10.Try to be as objective as you possibly can in writing your title and description of your site. Don’t use subjective languages like “the best” or “number one” but rather in an objective manner of just listing your product or service benefits in a unique way.
These are the 10 short tips that can help you in gaining a better ranking in PPCs and getting that highly targeted ‘Clicks’ that will be worth it if it converts into sales.
About the Author
Richard Lam has already been in the Internet marketing for 2 years. Grab your 2 free report to boost your income now at http://www.acemarketingbiz.com: The Winning Wealth Ezine: Success Secrets With Ace Marketing.
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