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10 Easy Tips to Improve Your Ezine
10 Easy Tips to Improve Your Ezine Copyright Terri Seymour Writing and publishing an ezine is a very important part of your online business so you want to make it the best possible ezine you can. I have made mistakes and changed and re-changed...
Affiliate Programs Can Put Cash In Your Mailbox
Read this next line carefully: Affiliate Programs Are Like Free Money In Your Mailbox! What do I mean by this? Something is about to change. Actually, it's already changing and it involves the Internet! And you, my friend, are in the right place...
How Many Sales Have You Made After Your Advertising Campaign?
When you start your online business, you will go through a series of steps like:
==>Domain registration
==>Website designing and installing your inventory and order links
==>Advertising about your products or service
Regarding...
How to Achieve E-commerce Success –You Gotta Plan!
Before becoming a netpreneaur, I was an entrepreneur. First, I owned a successful child care center which grew to capacity in less than two years. When I sold that, I bought a little flower shop that had less than 300 customers and grew it to what...
How To Make More Money In Network Marketing
Network marketing and the internet were made for each other. The world is your oyster. It's as easy to send an email around the globe as it is to talk to your next door neighbor. If that's true how can we explain the fact that 95% still fail...
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from our sponsors
Internet Home Business Training Course
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Does Your Shopping Cart Have a Squeaky Wheel?
Have you ever gone grocery shopping just before a holiday? The aisles are packed with people pushing carts, shelves need restocked, all the checkout lanes have long lines...not a fun experience.
Just like in-person shopping, making online shopping easy and painless is key to getting customers to purchase from your store.
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Let's examine the internet shopping process from start to finish exposing some places in the process that your store may have a squeaky cart.
Make the Product Easy to Find
Offer a search capability if your store has a large number of products. Most buyers don't have the patience to wade through 20 pages of products to find what they want.
Share Availability Early On
Now that the customer has found the product, let them know that it is in stock and ready to ship. Right on the product page or when they place it in their shopping cart let the customer know their purchase can be on its way soon. Don't wait until after they've placed the order to tell them it will be another 6-8 weeks.
Streamline the Order Form
Limit your order form to the basics. Shipping information, credit card or payment information, and the quantity and order number are all it takes. This isn't the place to conduct market
Didn't Find What You Were Looking For?
Try a Specialized Search HERE
research or ask for loads of information. Keep the order form short and simple. For future purchases, keep the customer's data on file so they can fly through the ordering even faster next time.
Handling Your Shipping (and Handling)
One big reason many people don't shop on the internet is that they have to pay for shipping. Offer a variety of shipping options to the customer so that she can decide how quickly she needs the item and what she is willing to pay to have the product delivered. Resist the temptation to add large handling fees to the shipping costs. What looked like a great online deal at $19.95 isn't nearly as attractive when shipping + handling brings the total cost to $29.95.
Keeping your online order process simple and straightforward will enhance your customer's satisfaction and the likelihood that they will visit your store again.
About the Author
Megan Corwin is an internet marketing coach who helps work at home professionals grow their businesses. Send an email to megancorwin@wahwoman.com to schedule a complimentary 30 minute coaching session. For more articles and advice about online marketing strategy and solutions, become a member of Megan’s online community for work at home women: http://www.wahwoman.com/membership.html
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