Basic brochure design in Two
You may already know some of the many different tips and
techniques on designing your brochures. Based from what you have
learned and followed, you might be thinking that you have the
perfect type of brochure for your business.
But do you know the characteristics that your brochures have?
These characteristics are the factors that make up these cards
even before you put all the styles and techniques you chose. It
is best to know them before deciding on the appearance itself.
What are the two characteristics of a good brochure?
Brochure type number 1:
This brochure is designed to attract attention. It plays on the
emotions of the customer. When they see it in a display rack
they must pick it up and see what it says. It has an attention
getting headline. It is designed to spend all its time, on
public display, exposed to as much of your target market as
possible. It will contain lots of white space and short thoughts
rather than long paragraphs.
It contains a "call to action" that requires or asks the
customer to make a phone call, come on down, clip a coupon, mail
a reply card or some other action that puts you and the customer
in contact. Think of this brochure as the appetizer of your
business. Something to tickle the pallet but still leave them
hungry.
Brochure type number 2:
Think of this
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brochure as the main course. This brochure is
designed for the customer who has learned of your company and
has requested more information.
They might have seen your "Type One" brochure described above.
Unlike Type One, Type Two can be crammed with information.
Customers who request information want to know everything. They
become insatiable for product knowledge.
No matter what you send, it may not be enough to satisfy some
customers.
This style of brochure should never be used in display racks or
laid out for the curious passerby. A casual customer who is
unfamiliar with your business will be "turned off" by the
thought of wadding through this mountain of information just to
see what you do.
Now that you know the functions of your brochures, maybe it is
time to think about designing them again to better serve the
purpose you want it to have.
For those who do not have one yet, consider the two
characteristics first and create the brochure that will work
effectively for you.
For comments and inquiries about the article visit
http://www.digitalprintingcompany.com
About the author:
Florie Lyn Masarate got the flair for reading and writing when
she got her first subscription of the school newsletter in
kindergarten. She had her first article published on that same
newsletter in the third grade.
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