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Analyzing Customers in Your Business Plan
The Customer Analysis section of the business plan assesses the customer segments that the company serves. In it, the company must 1) identify its target customers, 2) convey the needs of these customers, and 3) show how its products and services...
Business Menu Planning-Satisfy Your Customers, Don't Stuff Them!
As you take a closer look at what you offer on your
Be careful what you have on your business "menu" because someone might just want it!
I remember when hair salons offered very basic services. They cut hair, styled hair, permed hair and...
CRM For Beginners – Customer Relationship Management Basics
In order to maintain a successful business, the business must understand and maintain a positive relationship with its customers. Customer Relationship Management (CRM) is the process of bringing the customer and the company closer together. There...
How Hurricane Katrina is showing poor Customer Service
Hurricane Katrina has brought destruction hitherto unseen in the USA. Potentially worse than the hours of the hurricane's assault on land, has been the widely criticised response by authorities to the human need in the hours and days of the...
What is an Investor Ready Business Plan
What is an Investor Ready Business Plan
A Business Plan, as all good entrepreneurs starting out in life should know is the foundation, or rather a springboard, towards the establishment and growth of a new business. A business plan is an...
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from our sponsors
Internet Home Business Training Course
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Convert Leads Into Customers, And Customers Into Super-customers!
A simple definition of marketing is "the getting and keeping of
customers." To sell your product or service, you must have
customers. To increase your revenues, you must have customers,
and you must turn those customers into repeat super-customers.
The easiest way to do this, both on- and off-line, is through a
content newsletter. There is no doubt that content sells. Useful
content builds trust and credibility, and over time turns your
customer from a stranger to a friend.
An online newsletter is easy to begin--all you need is an
autoresponder. I use Aweber for my newsletter (http://aweber.com/?203081).
You can advertise your newsletter on your website, on forums, on
your business card, in articles you write, on traffic exchanges,
and in your email signature. If you faithfully do these
marketing tasks, your email list will grow over time.
You must provide useful and informative content in your
newsletter. If you want subscribers to read it and (eventually)
buy from you, do not offer them junk. I define "junk" as opt-in
spam. Don't fall into the habit of sending out advertisements
veiled as "articles." Don't send only solo ads. Instead,
research topics for your newsletter and write quality articles.
Subscribers who are impressed with your newsletter will buy from
you. But it will take time to build trust. Trust is not built
through junk.
There are three phases to this process: 1) Get a lead; 2)
Convert that lead into a customer; and 3) Convert that customer
into a super-customer. Your newsletter will help you accomplish
all three tasks.
If you sell or market a product or service, and you are driving
traffic to your website, you typically
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have only one shot at
capturing the interest of a prospect. If I go to your site and
click away, I may never come back. You need some sort of
follow-up system. A newsletter is the perfect vehicle for
follow-up.
If you are sending targeted traffic to your site (any other type
of traffic is a waste), visitors will be interested in the
content of what you are offering. To keep their interest, and to
keep your name in front of them, offer a f-re-e newsletter. Even
a simple, once-a-month newsletter will do.
If they sign up, you then have a chance to build a relationship.
This is done through your content. Many people don't buy
something the first time they see it, but as they come to know
you and your product through your newsletter, they become more
willing to purchase. Over time, just by offering a newsletter,
you can convert more leads into customers.
You turn those customers into super-customers also through your
newsletter. If the product or service they bought from you was
quality, you have built even more credibility with them. Perhaps
now they will make repeat purchases, or join a membership site
you offer, or even become an affiliate for your product or
service.
But the key is to offer useful, informative content. If the
premier issue of your newsletter is nothing but an ad similar to
your site, you will lose that lead. Build relationships through
high-quality content, and you will convert leads into paying
customers into paying super-customers.
Remember - no list, no money.
About the author:
Kirsten Hawkins is an online marketing specialist from
Nashville, TN. Visit http://www.pageranksite.com/ for more great
online marketing tips and webmaster resources.
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