|
|
|
Alarming Marketing Trend
One key discipline of successful direct marketing has been to test marketing communications tactics to continually improve results. There is now an alarming trend according to a recent survey that we conducted among business-to-business marketers...
Branding and Internal Communication
In the I-HR newsletter, moderator Beth N. Carvin asked if the idea of branding could be used, effectively, to improve productivity and retention. This is an expanded version of my response to her question:
Yes, I think you can use the idea of...
How Managers Hit PR Paydirt
As a business, non-profit or association manager, you’ll know it’s PR paydirt when you’re able to persuade your key external stakeholders to your way of thinking, then move them to take actions that lead to your department, division or...
How To Build a Profitable Business
It’s never too soon to start saying thanks to your clients, vendors and referral sources for what they contribute to your business. Everyone loves to be appreciated and acknowledged, so start now and do something every month.
Keep in contact...
PR: Behavior Modification Specialist
While awaiting economic recovery, business needs to attract the attention of its most important external audiences in a more targeted and focused way. Primarily to impact the perceptions of those key outsiders so that resulting behaviors help...
|
|
| |
|
|
|
|
|
from our sponsors
Internet Home Business Training Course
Your privacy is safe.
|
Communication: Management's Responsibility
Communication: Management's Responsibility
By: Robert F. Abbott
I've just watched, again, an episode in the Back to the Floor television series, which aired on the BBC (United Kingdom) and PBS (United States). Once more, communication turned out to be a key issue, as it often does in business stories.
If you're not familiar with the series, it features real-life CEOs who leave their comfortable offices (well sort of comfortable, these days) and go work on the front lines of their organizations for a week. Cameras follow the CEOs and record their interactions with staff, and their responses to those interactions.
In this episode, the managing director of London's Heathrow Airport took the plunge and worked in customer service for five days. That meant facing customers and dealing with their problems, including problems created by the airport.
Once more, we saw a CEO suffer the slings and arrows of outrageous fortune, so to speak. This CEO was rebuked by employees on the front lines, as well as customers. Employees tried to convey to him the difficulties they experience because no one at head office listens to them.
And, that's a fairly constant refrain in all episodes, as one CEO after another finds out he or she doesn't know much about what happens when the organization comes face-to-face with real customers and their needs.
As most of us know, this is no anomaly. In many organizations, employees feel management doesn't know what's going on in the real world, and perhaps what's worse, feel that management doesn't care.
In some senses, this perception reflects a divide in the abstract-concrete spectrum. Workers deal in very concrete situations and matters; management deals in abstractions. That's both
CONTINUE BELOW...
Didn't Find What You Were Looking For?
Try a Specialized Search HERE
MOST RECENT ARTICLES
Article Dashboard: Self Improvement | Motivation
Motivation articles from Article Dashboard
4 Powerful Ways To Fire Up Your Motivations Posted By : Don Weyant
At times we all find it so difficult to go on when everything seems to fail, isn't it? Are there times in your life when you really want to call it "quits" because you just can't see any good results from all the hard work you've done?
Making judgments and criticisms in life Posted By : Stacey T Pollock
A judgment or criticism is really a doorway into our own mind.
Human Imperfection Posted By : Angelique Ellerman
We all say it: Im only human, and yet we continually get down on ourselves for making mistakes. So what exactly is human perfection and why are we both comforted by it and constantly trying to make it disappear?
Making Your Dream of Success a Reality Using Self-Talk and Self-Motivation Po...
Think about the qualities of the most successful people you know. It is likely they are talented, positive, decisive, good leaders, and action-oriented. Regardless of all the similarities - and even their differences - every successful person is self-motivated. If you are willing to invest the time and effort required to develop a new habit of thought, you can become a self-motivated winner, too!
Affirm Your Way to Self-Motivation and Success! Posted By : Paul J. Meyer
The first step toward success is self-motivation. What is the best way to find your inner motivation? Decide on your goal and believe it can be yours. You might be thinking, "Well, that's easier said than done." The key is to become self-motivated and to believe. Using positive affirmations is the most effective way of developing motivation and becoming empowered for success. In effect, your affirmations become self-fulfilling prophecies.
Newsfeed display by CaRP
CONTINUE HERE...
logical and appropriate, even if it does keep each side from understanding the other.
Management simply can't function effectively if it gets bogged down in details or specifics. Nor can it make important decisions if it stops to consider how each decision will affect individual persons in the organization.
Still, there's much management can do to bridge the divide. And the first step in that process is for management to accept responsibility for better communication. Unless management takes the initiative, there's no way for communication up and down the hierarchy to take place.
After all, employees can -- and often do -- express their ideas and emotions. But nothing can happen unless someone in management allows it to happen.
For example, in the Heathrow program, the managing director spots some trash in an out-of-the-way spot and calls in a cleanup crew. The customer service manager, who supervised the managing director for the week, chastised him for incurring an expense that wasn't in the budget (an appropriate response because the customer service manager would be chastised by his immediate superior if he had done that). The CEO responded by making an important policy change on the spot, yet what he really needed was a mechanism to get and give information about such problems, and a policy about when exceptions could be made.
By creating a mechanism that allowed workers at the front lines to communicate about that kind of problem (trash), he would get both results and greater employee loyalty.
ABOUT THE AUTHOR
Robert F. Abbott offers unique and useful business communication ideas in the complimentary online ezine, Abbott's Communication Letter http://www.abbottletter.com .
|
|
|
|
|
|