Search
Recommended Products
Related Links

 

 

Informative Articles

Do you have the mindset of a successful business man ?
Home Business :: You can Succeed ! Have you always dream of owning your own Business and working in the comfort of your own home ? As human we all want to succeed. We all want the best from life. We all want to be wealthy, to have a great...
Does Your Business Need An Attitude Adjustment
First you need to: Change your attitude. I know you feel you have a good reason for feeling bad. However, instead of moaning and groaning about why me, ask yourself how you can turn the situation around. It’s better than feeling sorry for...
Home-Based Business Start-Up: 7 Tips For Lowering Your Fear Factor
Instead of thinking about your start-up fears, let's focus on something more interesting like; free home-based business opportunities, and free advertising. This new thinking will greatly increase your confidence in being the boss. By Bruce...
Important Qualities Of Successful Home Business Owners
Copyright 2005 Benjamin Scott Home business owners have a lot in common. They have free time to spend with their families. They have money to save for college education, retirements, vacations, and special luxuries that make life a little nicer....
Top Ten Mistakes Made In The First Few Years of Business
By Business Coach, Catherine Franz Consultants, coaches, accountants, engineers, and other solopreneurs starting a service business, make common mistakes that cost them to be ineffective with their resources. In turn, these mistakes bring on a...
 
from our sponsors
Internet Home Business Training Course
First Name:

Email Address:


Your privacy is safe.
Click Here To Tell A Friend
Using The Popularity of Celebrities and Currrent Events to Promote Your Business

In this article, we want to explore the idea of using the popularity of celebrities and current event (news) topics to help market any internet business.

The Idea

Celebrities and news events are not only popular topics, they are also popular "keywords" in the major search engines. Thousands upon thousands of users everyday search the engines to find the latest info.

The idea is to build mini sites that target this market.

We call these "pop surfer" sites.

It sounds a bit far fetched at first, but with a little strategy, these "pop surfers" can help sell our products - NO MATTER WHAT WE SELL, or at least generate a decent amount of qualified traffic.

To get an idea of the type of traffic, have a look at these sites:

Lycos top 50

Wordtracker

Google Zeitgeist

Look at the terms in these lists. I'm sure you recognize most of them, as they are an indication of what and who is "happening" right now. Also, keep in mind these sites (Yahoo, Google, Lycos, etc.) are among the most visited sites on the net.

The "Pop Surfer" Mini Site

The first step is to develop a "pop surfer" mini site (or sites - the more the better). It doesn't have to be the greatest or prettiest site ever created. Don't put as much work into it as you would your primary site. The key to these sites is to get the popular names and terms on the page so the search engines can find and spider them.

When developing your "pop surfer" page, keep in mind that you want a page that will 1) get into the search engines, and 2) grab the pop surfers' attention while they are searching for their favorite artist, news story, etc. Here are two such sites we put together.

Site 1
Site 2

The Strategy

After we have our "pop surfer" mini site(s) built and listed in the engines, how do we use it get customers to our businesses?

There are two models that we will call the Indirect model and the Direct model. Each approach has it's own advantages and uses. In one model we "indirectly" target the "pop surfers", and in the other model we "directly" target them.

The Indirect Model

This model gives us the most qualified visitors. In this model, we utilize the power of traffic "exchanges". After we start getting our share of "pop surfer" traffic, we use the exposure ratio from these "exchanges" to drive qualified, targeted visitors to our primary business site.

This works because exchanges allow us to target our visitors. When signing up for an exchange you are usually asked what category you want exposure in. They often give you a list with such categories as Health and fitness or Business Opportunities. This gives us control over where we want our primary sites' information viewed.

Some exchanges have a 1:1 ratio where one exposure on your page is worth one exposure on someone else's page. Others use different ratios such as 2:1 which gives two exposures on your page for one exposure on someone else's.

There are several types of exchanges. The more popular ones are:

Banner Exchanges, which gives banner exposures in exchange for placing other banners on our site. Bannersgomlm, Vesper

CONTINUE BELOW...





CONTINUE BELOW... MOST RECENT ARTICLES
Article Dashboard: Business
Business articles from Article Dashboard

Limited Liability Company An Introduction Posted By : Mira Williams
Limited liability companies, or most commonly referred to as LLCs, is essentially a novel business structure that affords more benefits to the owners compared with the traditional business models. Strictly speaking, the structure of a LLC is neither that of a corporation or a partnership, rather it has the features of both. The concept of the limited liability company has its roots in Gmbh (a type of business model in Germany), but has now spread all over Europe and the US.
Networking is an Art Posted By : NetworkingTimes
Although we know that the goal of networking is to discover new business opportunities, it's more than a "paint by the numbers" process. It takes time, patience, and creativity to cultivate people into our lives. The key is to make networking become a natural part of everyday life.
3D Rendering to express your imagination. Posted By : yantramrender
3D Rendering & 3D Modeling Services are newly implemented which allows us to create drastic effect over the creations we are supposed to make. We can choose them to make amazing creations, which look realistic.
Resale Rights: 10 Successful Ways To Tell If You Are Gullible Or Addicted Pos...
If you caught yourself thinking or doing anything similar to all of the above, you are probably a resale rights addict and definitely have been absolutely gullible (but probably aren't nearly so gullible any more).
Welcome to the Play Big Insiders Community! Posted By : Glenn Carver
Sales Partners Atlanta helps entrepreneurs, business owners and sales professionals in the Atlanta market increase sales, increase profits and increase financial IQ through its weekly workshops and monthly seminars.

Newsfeed display by CaRP
CONTINUE HERE...


Exchange, and Link Exchange are three popular banner exchanges, and they give very decent results.

Exit Exchanges display your whole website, usually as a pop under window when a visitor leaves your site, in exchange for your site being displayed (as an exit pop under window) on someone else's site. The Exitexchange program is an example.

The most powerful, however, are:

Opt In list exchanges. These are special, because in every marketing circle, the number one rule for promoting your online business is to obtain an opt in list of subscribers. Opt in exchanges deliver the most targeted, and qualified visitors we can get with the exchange model.

How they work is when someone enters or leaves your site, a list of newsletter, or business opportunity sign up forms are generated in a small unobtrusive window. When that happens, your newsletter or biz-opportunity is listed on someone else's website - IN THE TARGETED CATEGORY THAT YOU CHOSE when you signed up. Leadwhiz, Opt-In Boom, and Listinferno are examples. They give good results and they're all free.

Put the exchange code(s) on your "pop surfer" sites, and take advantage of the traffic.

The Direct Model

The direct model is more of an indirect approach in that we may not necessarily use the "pop surfers" for our primary business but we can still profit from them.

How?

One way is by utilizing Pay Per Click. Not pay per click in the sense that we bid for our sites' exposure in a search engine, but Pay Per Click in the sense that we place listings on OUR sites and GET PAID for having them there. Every time someone clicks a result in your page, you get a percentage of the bidding amount for that click.

Revenuepilot, and Google Adsense are examples. If you use pay per click strategically, it can be very profitable.

Merchant affiliate programs work well also. Amazon.com, for example, sells books, music, toys, and more. They let you place their products on your website, and you get a percentage when someone buys from you.

Several other merchants work the same way. Do a search for merchants who sell CDs, books, video, toys, or clothing, and have an affiliate program. There are many out there. Commission Junction is a site that lists several of them.

Finally, you don't only have to look for affiliate programs. If you have a business or product that you think might cater to popular culture, target the "pop surfers" directly!! For instance, if you print T-shirts, you could probably sell some with hottest stars' faces on them.

Do your research for your pop surfer page topic. You can bet that if a celebrity or topic has recently made news, the traffic is sure to follow.

You can find more information, resources and examples at:

http://www.fasbnet.com/celeb/index.htm

About the Author

Rony Perry is an internet marketer with a B.S. In Computer Science. He maintains websites on various popular topics.
http://www.fasbnet.com