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Brand Moi™, Make your Mark with a Personal Brand
Directed toward professionals and business leaders who want to excel with a personal brando want
Brand Moi™—Make your Mark and Succeed. By Karen Post
Personal Branding for Professional Speakers. For any professional speaker, a strong...
Create Viral Traffic With Brandable eBooks
Viral Traffic Building
When I started my website, one of the first things I did was place a few free eBooks up for download in order to have something for free.
Now, a couple of years down the track, 60% of my traffic is untrackable. I...
Turn Your Marketing Pieces into Marketing Masterpieces with These Five Design Techniques
Copyright 2005 Karen Saunders
It's almost 5 o'clock on Friday afternoon. Do you know where
your newest marketing pieces are? If you're a small business
owner, they may be buried on your desk because you've got so
many other important details...
What Does She Have That I Don't?
Copyright 2005 Karen Saunders
Have you ever asked yourself why a competitor's business gets
more attention than yours? The answer just may have to do with
the elements that go into how memorable the business is. And
that has to do with...
Why free business cards just don't cut it
If something sounds to good to be true, it probably is.
In our world of rampant consumerism and endless freebies, it's
good to keep this old adage in mind - especially when you're a
small business owner looking to make a splash with new...
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Seven Smart Marketing Strategies Every Business Should Use
Each year, U. S. companies spend billions of dollars to market their business. Marketing is the entire process of getting a product or service into the hands of buyers and it includes research, development, planning, copywriting, packaging, pricing, advertising, publicity, sales and delivery.
But if your company is small�like more than half of all businesses in America� you probably don�t have a large marketing budget. But you can stretch your marketing dollars by applying these seven smart marketing strategies:
1. Leverage the Power Of Targeting And Branding - Determine who�s most likely to buy your product or service, then tailor your marketing message accordingly. Always send the right message to the right audience. Also, create a consistent brand or image for your company, product or service. Branding involves everything related to your company from your logo down to your style of customer service. And it can help you make sales quicker and easier, so you�re able to spend less on marketing.
2. Choose the Right Tools For The Job - This amounts to doing it right the first time. You can�t afford to waste energy and precious dollars by using marketing pieces for the wrong purpose. For example, if you want to reach a specific market segment, direct mail is ideal. But a print ad in a general-interest publication would be a waste of money.
3. Create Versatile Materials - Create marketing materials you can use for more than one purpose. Instead of a large brochure, consider printing a small tri-fold piece that can be mailed inside an envelope, handed out and placed in a display rack. Similarly, a flier can be slipped inside a presentation folder or distributed in mass quantities.
4. Be Conservative - Don�t spend any more than is necessary to
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Today, there are a wide assortment of products used as promotional business gifts available both at local and online specialty stores. Giving promotional items ultimately increases, and eventually profits. But the major advantage of giving out promotional products is to gain access to a wider audience.
5 Reasons Why Your Customers Want You to Call On Them Posted By : Bill Millikin
Many of us who are owners of small businesses are concerned about calling or mailing or emailing our present and former customers and clients. Some of the reasons for this are:
We are a one product shop, and they've already bought from us
If we keep bugging them they'll get upset with us.
Guerilla Marketing: The Top 5 Reasons to Hire an Experiential Marketing Firm ...
Guerilla marketing techniques are sweeping across the nation as the most innovative approach to quickly brand your business.
Experiential Marketing: A Guide to Guerilla Marketing Techniques and Practice...
Experiential Marketing techniques are especially favorable for implementation by small businesses as they help to greatly diminish branding times.
The Key to Home Business Success: Believe Posted By : Gerald L. Knutson, Ph.D.
Life with all its challengies cause many to lose the ability to really believe. Sometimes we do not know how to get solid beliefs back so they work for us. For many, there is a question of what we should believe in to be successful in home based MLM business. In this article, guidance is given on the entire matter as a key to success in our business, whether online or in personal relationships.
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get the job done. When printing, choose fewer colors and pages to cut your cost in half. Opt for graphics software, stock photography and other tools that allow you to avoid hiring expensive professionals. Your goal should always be to produce professional materials, not necessarily the most expensive ones.
5. Capitalize on �Free� Advertising - Send a press release to print, radio and broadcast media. It won�t cost you anything to send in submissions. But what you can gain is free publicity in the form of a full article or at least a small brief. Unbiased publicity from a reporter carries a lot of weight and can help you �advertise� your business better than any paid advertising can.
6. Form Strategic Alliances - Combine your marketing efforts and dollars with those of complementary businesses. Swap customer referrals and split the cost of a postcard mailing or print ad with trusted business partners. You can also share exhibit space at trade shows or co-sponsor special events.
7. Improve and Maximize Customer Relations - Always meet and exceed your customers� expectations... so you don�t lose them. Some estimates say it costs seven times more to acquire a new customer than to retain an existing one. You can also save money and time by generating repeat business from your customers. Contact them with a special offer or piece of useful information; they�ll probably be happy to hear from you. Ultimately, you�ll be doing them and yourself a favor.
About the author:
Copyright, Kate Smalley, Connecticut Secretary
Freelance Transcription Services
mailto:kms@connecticutsecretary.com
http://www.connecticutsecretary.com
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