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Website Promotion – Writing Articles Generates Traffic Four Different Ways

There are many different ways to promote your Website in order to generate traffic. Most of them cost money, but one of the most effective techniques is free – writing articles about topics relating to your Website and submitting them to “free content” sites. It’s easy to do, takes relatively little time, and can increase your Website traffic in at least four different ways.



The article-writing technique is simple. You write articles about topics that relate to your Website. The articles don’t have to be overly long or complicated; 250-500 words will do nicely. Then you submit them to “free content” Websites that publish them and make them available to their own readers. This helps your own Website’s traffic in four different ways:



  • Your article on the free content site contains a link to your own Website. Readers of the article may, if they choose, click on the link to pay your site a visit.




  • The free content site makes your article available to other Webmasters who may wish to publish the article on their own site. If they do, your article will include a link back to your site, and anyone who reads the article on that site may click on the link to pay your site a visit.




  • As your list of published articles grows larger, and more and more of your articles appear on different Websites, the cumulative total of links to your own Website increases. The major search engines place a lot of significance on incoming links to Websites in order to determine the “importance” of a

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    particular Website. The more incoming links a Website has, the more “importance” a search engine attaches to it. This can substantially your Website’s placement in search results when someone searches for your Website’s topic.




  • Search engines do not just index Websites; they also index published articles! The major search engines may also index any article that you write about your own Website’s topic. When someone searches for that topic, the list of results may show your Website, as outlined above, or it may show articles you have written about the topic. Either one provides an opportunity for a visit to your Website.




    • Writing articles about your Website’s topic and submitting them to free content Websites is a tremendously cost-effective way to increase traffic to your site. Your articles get read, links to your Website get spread around the Internet, and search engines become aware of both your articles and your Website. It often takes only 15 minutes or so to write an article and just a minute or two to publish it. This time is clearly time well spent.


    About the Author

    ©Copyright 2005 by Retro Marketing. Charles Essmeier is the owner of Retro Marketing, a firm that operates several retail Websites, including AluminumChristmasTrees.net, a site devoted to vintage aluminum Christmas trees and accessories, and RarePinkFloyd.com, a site devoted to rare records, compact discs and by the band Pink Floyd.