Making money on the Internet is invigorating, challenging, rewarding, and flat out addictive. Knowing you can reach millions of people and sell them what they want without having to spend large sums of money is simply an awesome feeling when you know how to leverage ‘money making’ knowledge.

So, what things do you need to understand before you can take your leap into Internet marketing and begin making money on the Internet?

Well, there’s quite a few answers to that question, here’s 5 of them.

Make Money On The Internet, Concept 1:
Be ready, it isn’t easy. You need to have perseverance and smarts.
Not everyone who makes money on the Internet just woke up one day and said, “You know what, I think I’m going to build a product and sell it to get rich, and I’m going to use the Internet to do it, I’ll learn as I go.”

Wrong! Not going to happen.

It takes work and education to make money on the Internet and the hype that floats around the Internet can be extremely distracting. It also takes patience to make money on the Internet and you need to be ready to dive in full tilt if you’re going to be successful. You should understand that you will fail on more than one occasion but that’s OK, you learn from your failures.

And one tough failure will force you to do more research and testing, 2 integral parts of making money in the Internet.

Make Money On The Internet, Concept 2:
Free sustainable targeted traffic can take time.

The most valuable targeted traffic comes from PPC SE’s, joint ventures, and SE’s via content and links. PPC SE’s aren’t free and joint ventures take networking. But, search engine traffic via content and SEO is free and easy. But, getting a flood of targeted traffic via the search engines isn’t exactly a one day or one week or even one month thing.

You want to make money on the Internet?

Then I urge you to learn SEO and plan to market via content in some fashion. Don’t expect to be #1 or on page 1 of the SERPs for every keyword phrase that you think is attainable. Don’t put rose colored glasses on when you’re reading sales letters about making money on the Internet by using the latest page generation software. Getting sustainable targeted traffic via content and links takes time and is prefaced by solid keyword research.

If you write articles you’re creating a viral mechanism to assist with your SEO efforts if you implement the right strategy.

Make Money On The Internet, Concept 3:
Take the time to fully know who is in your target market and understand the psychology behind the way they think.

This concept is really one of the “keys to the castle” for making money on the Internet. Thousands if not millions of web sites have failed because the owners didn’t fully understand the psychology the people in their target market use to make buying decisions. Hence, the failed webmasters didn’t know how to reach those people, instill trust and establish credibility with them, and they certainly didn’t know what triggers were needed to make them buy what was offered!

Don’t be fool enough to think that you already know how the people in your target market think, chances are good that you don’t. Simple solution? Ask them.

Make Money On The Internet, Concept 4:
Learn conversion tactics and build your web site to be a virtual and high caliber salesman.

Build your site so that the main goal is obtained, sales. You’re in this for the money, after all, don’t ever forget that fact. Don’t you want to avoid being a statistic and actually make money on the Internet? Then for your own sake and the sake of your business, build your site as a sales site and get the name and email of your visitors and learn as many conversion tactics as you can to close the sale!

Use words that instill passion and emotion. Offer solutions to real world problems. Alleviate the pain that your web site visitors are feeling! And don’t be afraid to lead them where they really want to go. If your traffic is targeted and your offer is solid, the place that your visitors really want to go is to your download page!

Make Money On The Internet, Concept 5:
Use effective keyword research to enter and dominate unsaturated hot markets.

Be smart, learn how to research viable keyword phrases for your business and don’t aim for outer space when you’re evaluating keyword searches. Do you really think you can optimize your web page to be listed on the first page of Google for a keyword that gets 10,000 searches per day?

Not possible without laying out a fortune. You won’t make money on the Internet unless you change your thought process.

Here’s another “key to the castle” for making money on the Internet; Don’t build or develop a product until you have proven that the people in the market that the product serves are in a HOT market.

Why?

Because you won’t make any money. One of the traits of a HOT market is that that the people in the market have proven that they are willing to spend money to solve their problem. If this trait doesn’t exist, don’t spend another second thinking how you can enter this market because there isn’t a “money making” market there!

Making money on the Internet is truly a wonderful experience. In order to make sure that you enjoy that experience you need to learn these basic principles

Enjoy making money on the Internet!

For more info & tips on Internet Marketing visit:
http://www.bruisedonion.com/guide/internet%20marketing/

Come on, admit it: Whether you’re a professional writer or not we all draw a blank when we want to write an ezine article.

I’ve found an answer to that dilemma that will get you writing in no time so that you can publish your ezine article and begin to receive that new wave of subscribers you’ve been hoping for. Here’s how to get the lead out if you draw a blank:

1. Write your action steps first. Forget about the catchy headline and attractive lead paragraph for now. There’s no use in cleverly leading a reader into an article that has no real value to them. So start where you build your credibility, right in the action steps. Of course you want to identify your subject and then tell them how to make their lives easier. For instance, plumbers are always going to have to fix pipes, it’s the nature of their business. If you have an ezine to others in the plumbing industry, write about a new technique in the industry on sealing pipes or preparing them for the winter, etc.

2. Save the best for last. There’s something called takeaway or take-home that should be in every one of your articles. It’s your last chance to tell your audience, “I know my stuff.” Try to put that key piece of information in the last paragraph of your article and you’ll want it to be something your reader can do as soon as he or she finishes reading your article. If you’re writing to accounts payable clerks, you’d tell them ways to get each department to get approvals on all purchase orders before submitting them. A/P clerks would just eat that up. It’s their number one gripe. Bottom line: Give your audience something they can do immediately at the very end of your article.

They’ll remember your name and become devotees for life- hanging from your every word.

3. Get excited about the benefits. After you’ve taken care of the credibility building portion of your article, you have to draw the reader in and whet their appetite for all this great information. By the way, if you write the action steps and take-home first, this part will be easier because you’ll be so excited about the information you’ll see the benefits of it. And that’s what writing lead paragraphs and headlines is all about: benefits to your readers.

Your final take-home advice No matter what you do, when you’re writing to an ezine audience, always include an “About the Author” blurb (some call this a sig file, short for signature file) and a plug for anything new you’re into. To do this, determine what you want the reader to do after he or she is finished reading. Do you want the to subscribe to your ezine? Buy your new ebook? Or just visit or site? Whatever the benefit to you is, identify it before you write your “About the Author” section. And you can write this at any time because it’s separate from the article and you can use the same “About the Author” blurb for multiple articles. As a matter of fact, you could write one right now. Check out the one I’m using at the bottom of this article.

For more info and tips on Ezines visit:
http://www.bruisedonion.com/guide/ezine/

There are thousands of business opportunities online. Most of
them require some capital to start with. Not affiliate programs!

Here are 7 reasons why you should consider joining an affiliate
program as your home based business.

1. Joining an affiliate program requires no outlay of capital.
That’s right, none! You can join an affiliate program for free
and start promoting the product immediately.

2. The internet marketing tools are already provided for you.
A ‘top’ affiliate program will supply you with lots of
affiliate marketing tools that are ‘ready to go’. You just
copy and paste and put your affiliate code in. Then you start
selling.

3. You do not need a product. It takes a LOT of time to develop
your own product to sell online. With affiliate programs, the
product is already there. Someone else spent all the time
developing it so you do not have to.

4. Affiliate statistics are already provided as part of joining
an affiliate program. You do not have to go out and buy
expensive software to track your sales because the product
owner is doing that for you. You don’t even have to pay for it,
it’s free!

5. You do not have any ‘time lag’. With most businesses it
takes a certain amount of time in the ‘start up’ phase. With
affiliate programs there is no such thing. Once you join you
can start selling.

6. You do not have to worry about sales administration and
technical support. The product owner takes care of the sales
process and all the after sales service. All you have to worry
about is receiving your affiliate check!

7. You do not have to worry about direct contact with the
customer. In an affiliate program you are a re-seller so if the
customer has a complaint they contact the product owner,
not you.

Affiliate programs are simple to join, easy to start promoting
and best of all they have no downside. If one affiliate program
does not work out, you can leave and join a different one.

For more help and info on Email Marketing visit:
http://www.bruisedonion.com/guide/email%20marketing/

The web is a most versatile and often misused medium for direct marketing. In this email, I will share tips and techniques to make the web a major advertising tool for your sales and marketing efforts.

Do you have a website? A Web Newsletter? A mailing list of e-mail addresses for customers? Do you track and test everything? You can use the web to get sales in lots of exciting ways which are dependant on technology that’s available at the time.

Almost everyone is just too busy running their businesses to take the time or to give advertising much thought. This is just crazy.

Whether you budget is £600 or £6000, I can show you how it’s done effectively time after time after time!

So here’s what I do when I start working with clients and I would like to offer it to you as a gift now. Have a look at this list of ten great ways of marketing. I guarantee, that nearly all web site owners will not have every one of these simple methods in place right now.

Please pick at least two that you’re either not doing, or not doing that well – and MAKE A DECISION to add them to your marketing mix in the weeks ahead:

Direct Mail
Internet Marketing
Email Marketing
Advertising
Telephone Marketing
Direct Sales
Strategic Alliances
Referral Systems
PR
Additional Products/Services

We will tackle these in order

Direct Mail

Direct mail is often overused and badly done. It’s got a bad reputation over the years, mainly due to spammers, used instead of the telephone or by con artists seeking their next victim.

There are a lot of myths and nonsense about mailings. You may want to print this out, because in my continuing efforts to help you reach success – I am about to share the secrets of direct mail – I’d be surprised if the contents of this mail does not save you thousands of pounds over the next 12 months.

By the way, if you are totally new to Direct Mail – “It’s anything sent by post, sales letters, electronic mail or brochures etc”

I want to dispel some things about DM to you. “Direct Mail doesn’t work” . This ingenious conclusion is arrived at by the fact that most people throw most of the mail we get directly in the bin – therefore the thinking is that it’s a waste of money. The truth is that 90 out of 100 people might throw your mailing in the bin, but if 5 people look at it, 5 more read it and one of those 5 buys from you – you may well have a highly profitable mailing.

Last week I sent 400 emails to potential clients, and got 37 replies. That’s to say that 37 people actually read my mail, and I got exactly 9 new clients as a result.

Now what would happen if I doubled my mailings next week? I could expect from 800 mails, about 80 replies and maybe 20 sales!

And that’s easily doable by the way, because I’ve done it. But saying that, your mailing may not work – it depends on what you say, pricing of your product and some products may just not be suited to an email campaign. It’s very much a numbers game, but one thing is certain, email is free!

(A word of warning though) You have to enter this knowing that most of your mailings will go unread, but at least it’s cheaper than other advertising methods.

Large companies like Capital One, know their mailings DO work – they’ve spent a fortune fine tuning and testing these campaigns. But just to warn you – direct mail can fail, and they are the ones, usually, small to medium businesses send out, because they don’t understand what they are really doing.

If it’s done right, it will make your profits increase dramatically, and when it’s done badly – it can eat into a budget, so be very careful!

There are 2 types of mailings:

Potential Customers

Existing Customers

If you don’t do much mailing – start doing some now. It’s easy to not email out of fear of upsetting clients, scared of bombarding them with too many mails, thus losing a sale.

That’s crazy and it’s to nobodys advantage.

Actually, most sales emails are helpful and quite genuine. I was once told “You’ve got to be mad to not listen to a salesman – they might have something you need!” So next time you receive a mail or telesales call, consider that it could well be in your favour.

And there really is nothing wrong with sending out 2 mails each week.. So don’t worry.

I have noticed that many clients are sitting with 1000’s of email addresses – yet they aren’t contacting these clients. That’s like throwing money down the drain. They could say NO, then again they could say YES to your product. Imagine if a further 10 bought your services next week – how do you feel about not emailing those customers now?

Try it today….. Think of something you can offer these customers, you must have something you can offer! Even something for free. Send them a letter and measure the response. If it works, mail them and measure the results. If it keeps on working, keep on doing it!

The best email is a personal communication with a customer you know. It may read as follows:

Dear———–

I wanted to follow up after your purchase of (your product) on (date) to see how it’s working out for you and to thank you for your continuing business. If you have any questions or concerns, please let me know by return email, or feel free to call my private phone number.

Many Thanks

Regards

Mr X

Your customer is going to open, read and appreciate an email like this. They may even respond to it, and even if they don’t, it doesn’t look like spam or bug anyone. And they probably will appreciate that.

——————————————————

Give it a go – you’ll be surprised.

For more help and tips on Direct Mail visit:
http://www.bruisedonion.com/guide/direct%20mail/

Breaking into a newspaper can be a difficult prospect. Every day, reporters and editors are pitched from a broad range of sources for ideas that range widely from the extremely newsworthy to the ridiculous. With all of this competition for what it a very limited amount of space, the chances of getting your story before the subscribers eyes can be slim. To circumvent this problem, you can concentrate on a certain type of story. A story that speaks to a certain audience but isn’t necessarily timely. This type of story is called a feature and it can be the greatest thing that ever happened to your business.

A feature is designed to be a fully developed, in depth look at a certain topic that doesn’t need to correspond to the big news of the day. Under ideal circumstances, the story could be published today, tomorrow, or a year from now with the same effect. Unlike a press release, which gives the outlines of a happening that invites a reporter to dig under the surface to find the story, a feature is to be used just as it was sent in. Of course, after acceptance a newspaper has the right to edit it to fit the space available or leave out the content seen as superfluous.

The topics for a feature range as broadly as those for any other type of story. Health and home improvement are particularly good topics for a feature because they are subjects people are interested in on an ongoing basis. If your business lends itself to one of these topics, or to the topics of travel or technology, it would lend itself just as well to a feature story. These stories also have the advantage of being used in supplementary portions of a newspaper, such as the lifestyle section or one of the special Sunday sections. If you can get your feature in to one of these, it would be twice the bargain, as it has been shown that people have more time to pursue the paper on a leisurely Sunday than any other day of the week, meaning more eyes on your story and more time to digest the content.

In order to make your feature something a newspaper will want to publish, here are a few secrets of the trade to help you better sell your content. For one, you’ll want to have an attention grabbing headline. Lacking this, the editor will create one of their own design, but will they have as much personal interest in getting people to read the story as you have? Likely not. The headline may in fact be the most important aspect of your story. Ask yourself some questions about the article, and find a headline that answers these questions in a way that summarizes the meat of the article. If you can make it clever and witty, so much the better. But don’t try to get too cute. No one likes that. Finally, the content itself should be written in a style similar to the other articles in the paper. Review an issue or two and create your article with those templates in mind.

For more help and tips on writing articles and Article Marketing visit:
http://www.bruisedonion.com/guide/articles/